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The Advocate Group are exclusively supporting a growing FMCG business in seeking a commercially astute Category & Insights Manager due to continued growth. This Category & Insights role will play a key part in strengthening customer relationships as well as identifying opportunities both with UK customers and internationally. This isnt your run of the mill role - this is a varied and exciting opportunity where you'll have the ability to influence cross functionally and make a genuine impact
Job Responsibility
Analyse category and customer performance using NielsenIQ, Kantar and retailer data platforms
Identify performance drivers across distribution, ROS, pricing, promotions, NPD and seasonality
Deliver actionable insight to support JBPs, sell-in decks and commercial strategy
Evaluate trade activations and promotional effectiveness
Monitor competitor activity and innovation pipelines
Produce quarterly international category updates and distributor-ready insight decks
Act as a centre of excellence for insight and data literacy internally
Requirements
Experience in Category Mgmt, Insights or Commercial Analysis within FMCG
Working knowledge of NielsenIQ, Kantar and retailer data portals (e.g. dunnhumby, Nectar360,)
Advanced Excel and PowerPoint skills
Power BI advantageous
Commercially minded, detail-oriented and confident translating data into clear recommendations