Category And Shopper Activation Manager Job at Advocate Group (Greater London)

Assistant Shopper Marketing and Trade Category Manager Food

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager ...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strong 1C or 1D grade CD experience
3+ years of CD field experience
Being eager to work closely with multinational teams and also with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

Home Care Channel Strategy and Shopper Marketing Manager

Unilever is the place where you can bring your purpose to life with the work tha...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives

Job Responsibility

Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels
Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves
Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever
Key targets: channel growth, distribution, spend efficiency

Fulltime

Shopper Marketing & Trade Category Manager-Foods

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager-...

Location

Turkey , Istanbul

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

+2 Experience in FMCG-related Sales
Being eager to work closely with multinational teams and with top management
Demonstrated skills and capabilities in analytical thinking & complex problem solving
Strong communication and negotiation skills
Storyteller
Multi-stakeholder management capability
Excellent written and spoken Turkish & English is a must
Excellent Excel Skills

Job Responsibility

Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
Developing/executing annual category and joint business plans with customers
Building in store communication and best in class POS strategy across touch points per channel
Championing digitalization of shopper marketing strategy
Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
Leading consumer research activities, CRM tools and translating insights into commercial strategies
Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first-class service levels
Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution

Fulltime

Shopper Marketing and Visual Merchandising Manager

We’re looking for a Shopper Marketing & Visual Merchandising Manager to help bri...

Location

United Kingdom , Nottingham

Salary:

Not provided

Boots

Expiration Date

Until further notice

Requirements

Extensive experience in Shopper Marketing, Visual Merchandising, Retail Marketing, or Brand Activation
A genuine passion for creativity, design, and retail experiences
Strong attention to detail and organisational skills
Excellent communication abilities
The ability to work efficiently in a fast-paced, cross-functional environment
Curiosity about market trends and brand storytelling

Job Responsibility

Lead the creative translation of brand guidelines into in-store displays and materials across the UK&I and EMEA & APAC markets
Adapt campaigns and initiatives for in-store activation across temporary and permanent touchpoints
Manage the development and rollout of 3D in-store materials and promotional kits
Partner with agencies and suppliers to support creative production, artwork reviews, and approvals
Collaborate with Brand, Commercial, and Category teams to ensure activations are on-brand, insight-led, and commercially strong
Oversee stakeholder communications and coordination to ensure projects are approved on time and delivered flawlessly

What we offer

Boots Retirement Savings Plan (up to 12% company contribution)
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Fulltime

Beauty and Wellbeing Category Operations & Strategy Manager

Customer Strategy and Planning delivers brand/category commercial targets by cre...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives
Category management
Shopper channel marketing
Trade Marketing

Job Responsibility

NPI: Land perfect launch for innovation plan under scope, which includes creating a strong sell-in story for retailers based on shopper/category/channel insights, planning out a strong in-store activation and support plan to drive trial and conversion, and monitoring the sales performance and impact to business of the innovation
Transition: managing and leading the transition strategy and operational plan with cross-functional team to minimize trade impact
Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever for brands in-scope
Key targets: business growth, investment efficiency, in-store execution

Fulltime

Shopper Marketing and E-commerce Manager

This is an exciting, high-impact opportunity to lead omnichannel marketing and d...

Location

United Kingdom

Salary:

Not provided

PT Executive

Expiration Date

Until further notice

Requirements

2–4 years’ experience in Shopper Marketing, Brand, Digital Commerce, or Retail Activation within FMCG or Food
Proven track record across Multiples, Discounters, Convenience, ROI, and Online Channels
Strong understanding of the full shopper journey and path to purchase across digital and physical retail
Analytical mindset with experience using data, insight, and campaign analysis to drive future strategy
Confident communicator and relationship builder, capable of managing internal stakeholders and agency partners
Hands-on project management experience, with the ability to work across multiple projects with pace and agility
Commercially aware, results-driven, and highly collaborative

Job Responsibility

Shopper Marketing Strategy and Execution: Develop and implement shopper activation plans across all key retail channels
Own the retailer.com execution strategy to support NPD, brand campaigns and core range performance
Deliver shopper plans aligned with category vision, brand strategy, and retailer priorities
Create disruptive, insight-led campaigns that drive shopper engagement and conversion
Customer Leadership & Strategic Partnerships: Build and strengthen multi-functional relationships with Top 4 UK grocery retailers
Anticipate retailer needs and category shifts, positioning IEF as a shopper thought leader
Secure and execute Joint Business Plans (JBPs) and long-term growth strategies
E-commerce Account Management: Manage key online grocery accounts, driving commercial performance and account growth
Ensure brilliant basics across product listings, imagery, taxonomy, and availability
Analyse customer-level data and campaign results to optimise commercial return

What we offer

Attractve Salary & Benefits
Enjoy flexible working, with a home-based structure and travel to key meetings, offices, and partners as required

Fulltime

Assistant IBA Category Manager

This is a full-time, permanent opportunity to step into an Assistant Category Ma...

Location

Australia , Macquarie Park

Salary:

Not provided

Metcash

Expiration Date

Until further notice

Requirements

Min 2 years FMCG experience and liquor experience highly regarded
Previous experience in buying or selling capacity experience
Exposure to category management
Experience in negotiating with external parties
The ability to identify Shopper and Category trends
Demonstrated experience delivering presentations to internal/external stakeholders

Job Responsibility

Assist category manager with the development of category strategy by providing data and insights from the market and inputs from supplier meetings
Embed category strategy by building programs that are aligned to the strategic priorities of the channel
Ensure seamless execution of category programs and plans
Develop and deliver successful retail and promotional activity delivering to retailer margin expectations
Own and manage supplier relationships (for selected suppliers) including the supplier profitability to our network (retail) by channel, mutually aligned and agreed JBP’s
Negotiate with suppliers for the best commercial outcome for Retailers
Support the Category Co-ordinators in building the best promotional programs to enable commercial outcomes for Retailers

What we offer

Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually
Career Growth: Endless learning and development opportunities
Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
Inclusive Culture: Bronze Employer for LGBTQ Inclusion
Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)
Mental Health: Gold accreditation by Mental Health Australia
Flexibility: Flex Ready and Family Friendly Workplace accredited

Fulltime

Sr Category Manager (Coca-Cola)

This is a #Hybrid position working in the Chicago, IL office 3 days a week. As a...

Location

United States , Chicago

Salary:

85000.00 - 105000.00 USD / Year

Acosta Group

Expiration Date

Until further notice

Requirements

Bachelor’s degree in business analytics, market research, statistics, or any related field
5+ years related work experience, preferably in the CPG industry
Advanced proficiency in Excel and PowerPoint, with the ability to craft clear, compelling stories from data
Power BI experience a plus
Hands‑on experience with syndicated and customer scan data (e.g., Nielsen, Numerator), using insights to shape strategic narratives
Proven ability to synthesize complex data into clear, actionable recommendations that guide business decisions
Strong communication and presentation skills, with confidence in telling concise, executive‑ready stories
Detail‑oriented, analytical mindset with the ability to manage multiple workstreams while maintaining clarity and focus in a fast‑paced environment
Seeing
Color Perception

Job Responsibility

Leverage syndicated and customer data platforms (e.g., Nielsen, Numerator, Foresite) to develop data‑driven narratives that inform category, customer, and channel strategies
Analyze competitive trends, activities, and consumer behaviors, synthesizing insights into clear growth stories and strategic implications
Design reports and presentations that go beyond metrics to tell a cohesive story around sales performance, shopper behavior, and program effectiveness
Partner closely with Sales, Marketing, Category Commercial Strategy, and RGM teams to translate performance data into actionable insights and recommendations
Present market and commercial insights in a compelling, executive‑ready format, clearly articulating risks, opportunities, and recommended actions

Fulltime

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Category And Shopper Activation Manager

Job Description

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