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Casino Affiliate Manager

United Kingdom, Wigan · Job Posted January 04, 2026
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Job Description

We’re looking for an experienced Casino Affiliate Manager to join the Tote’s Marketing team in Wigan. In this role, you’ll be responsible for driving the growth and long-term success of our Affiliate programme, with a specific focus on the Casino and Games verticals. You’ll manage and optimise affiliate partnerships to acquire high-value new customers efficiently, profitably, and in full compliance with industry regulations. Reporting to the Senior Acquisition Manager, you’ll play a key role in shaping and delivering our Casino Affiliate strategy while helping us hit ambitious customer acquisition targets.

Job Responsibility

  • Take ownership of our Casino Affiliate programme, managing relationships with all partners
  • Proactively identify and onboard new affiliates to boost brand exposure and customer acquisition
  • Optimise both the volume and value performance of each partnership
  • Review and negotiate commercial agreements to ensure they are as effective as possible
  • Oversee the media buying process within set budgets
  • Ensure campaign plans align with promotional and event deadlines
  • Provide affiliates with the reporting and insights they need to deliver strong results
  • Lead internal performance reviews as well as regular check-ins with key affiliate accounts
  • Conduct ongoing audits of affiliate placements
  • Work with our Marketing and Compliance teams to ensure everything aligns with UKGC and ASA guidelines
  • Collaborate with the Tote Product teams to forge deeper, integrated partnerships that enhance KPI performance
  • Stay informed about trends in iGaming and affiliate marketing
  • Represent the brand at relevant industry events and conferences

Requirements

  • 3+ years of iGaming affiliate marketing experience
  • Strong relationship-management skills
  • Proven ability to manage both internal and external stakeholders
  • Solid commercial understanding and experience negotiating and optimising digital partnerships
  • Confidence using third-party affiliate tracking tools and interpreting data to make informed, performance-driven decisions
  • Excellent Excel skills and proficiency across the Microsoft Suite
  • Ability to manage budgets effectively while meeting internal targets
  • Understanding of the principles of effective digital marketing campaigns
  • Comfort analysing performance and communicating insights to the wider business
  • Strong working knowledge of digital advertising legislation and relevant codes of practice, including CAP, ASA, and broader UK compliance requirements

What we offer

  • Competitive Basic Salary
  • Discretionary Bonus Scheme
  • Company Shares Option Plan
  • Contributory pension scheme
  • Life insurance (4 x basic salary)
  • Simply Health Cash Plan
  • Holiday entitlement (33 days inclusive of bank holidays)
  • Study Support and opportunity for progression and development
  • Confidential 24/7 365 employee assistance helpline
  • Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
  • Regular social events, charity events and volunteering opportunities
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