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The role involves directing marketing strategies, analyzing financial results, leading marketing plans, recruiting staff, supporting operations, and integrating customer feedback systems for Car Wash within Circle K.
Job Responsibility:
Expand brand presence in each market by developing an annual marketing plan
Analyze financial results
Recommend promotions and category changes to meet/exceed goals
Oversee implementation of marketing plans and initiatives
Support sites with marketing tools to deliver KPIs
Prepare an annual marketing budget
Improve results of under-performing assets
Recruit, select, and orient employees
Train, coach, and counsel employees
Maintain professional and technical knowledge
Work with the global digital team
Launch Talk to Us platform
Monitor global car wash customer insights and trends
Requirements:
Bachelor’s degree in marketing or related field preferred
Ten years of Field Marketing experience or more preferred, including a minimum of seven years of marketing strategy
Excellent communication skills
Ability to work through ambiguity to deliver results
Budget management and team leadership
Valid driver’s license required
Experience with MS Outlook, Excel, PowerPoint, and Word preferred