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General Accountability: The Capital Sales Executive is responsible for selling TULSA-Pro to both new and existing hospital and imaging center accounts within the assigned territory. This role requires deep expertise in the imaging and urology markets, along with a strong understanding of the hospital and imaging center capital procurement process. Key responsibilities include building a team of champions among administrators, physicians, and support staff, utilizing advanced solution-selling skills, and demonstrating persistence and resilience to consistently meet sales objectives. The Capital Sales Executive is expected to deliver high-quality information and presentations to physicians, administrators, and purchasing teams, guiding them through the capital equipment approval and purchasing process.
Job Responsibility
Generate market awareness and drive sales of TULSA-Pro within an assigned sales territory
Generate a high volume of sales activity including in-person prospecting, product evaluations, phone calls, proposal / contract generation, customer presentations, and negotiations
Ensure that pipeline supports achievement of monthly, quarterly, and annual goals
Manage the complex sales process into new hospitals, HW, SW and service upgrades and additional systems into existing hospitals
Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support
Effectively manage transition of initial sale and installation to the account management team to drive procedural volume and growth
Achieve quarterly sales targets with a goal of closing 3 new programs with a purchase of packs with a strategic plan within a year
Partner with the Director of Sales to develop a sales plan for their assigned territory to meet and exceed goals
Initiate contact with C suite and senior hospital administrators
Drive market awareness and increase sales of TULSA-Pro within the assigned territory
Maintain a robust pipeline to support monthly, quarterly, and annual sales targets
Oversee the transition from the initial sale and installation to the account management team to drive procedural volume and ongoing growth
Collaborate with the Director of Sales to develop a targeted sales plan for the territory to meet and exceed objectives
Establish contact with C-suite and senior hospital administrators to build strategic partnerships
Manage relationships with key customer stakeholders, including Clinical Nursing, C-suite Executives, Hospital Administrators, Urologists, Radiologists, and Interventional Radiologists
Build a compelling business case for system approval and purchase by developing relationships with stakeholders and delivering a strong value proposition
Lead contract creation, negotiation, and management activities, overcoming any challenges with administration and purchasing teams
Oversee revenue recognition activities while ensuring a successful system installation and program launch
Stay current with hospital credentialing requirements, including routine background checks, inoculations, and necessary training.
Requirements
Minimum Bachelor’s degree or equivalent experience required
Minimum of 2-3 years of sales experience in the medical device industry
Strong understanding of the capital procurement process within hospitals or imaging centers
Excellent communication and interpersonal skills
Demonstrated success in capital medical equipment sales, with a proven track record of achieving sales targets
Self-motivated and capable of working independently
skilled in critical thinking and problem-solving in high-pressure situations
Willingness and ability to travel approximately 80%, depending on account distribution.