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Capital Sales Executive

United States, New York · Job Posted June 09, 2026
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Job Description

General Accountability: The Capital Sales Executive is responsible for selling TULSA-Pro to both new and existing hospital and imaging center accounts within the assigned territory. This role requires deep expertise in the imaging and urology markets, along with a strong understanding of the hospital and imaging center capital procurement process. Key responsibilities include building a team of champions among administrators, physicians, and support staff, utilizing advanced solution-selling skills, and demonstrating persistence and resilience to consistently meet sales objectives. The Capital Sales Executive is expected to deliver high-quality information and presentations to physicians, administrators, and purchasing teams, guiding them through the capital equipment approval and purchasing process.

Job Responsibility

  • Generate market awareness and drive sales of TULSA-Pro within an assigned sales territory
  • Generate a high volume of sales activity including in-person prospecting, product evaluations, phone calls, proposal / contract generation, customer presentations, and negotiations
  • Ensure that pipeline supports achievement of monthly, quarterly, and annual goals
  • Manage the complex sales process into new hospitals, HW, SW and service upgrades and additional systems into existing hospitals
  • Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support
  • Effectively manage transition of initial sale and installation to the account management team to drive procedural volume and growth
  • Achieve quarterly sales targets with a goal of closing 3 new programs with a purchase of packs with a strategic plan within a year
  • Partner with the Director of Sales to develop a sales plan for their assigned territory to meet and exceed goals
  • Initiate contact with C suite and senior hospital administrators
  • Drive market awareness and increase sales of TULSA-Pro within the assigned territory
  • Maintain a robust pipeline to support monthly, quarterly, and annual sales targets
  • Oversee the transition from the initial sale and installation to the account management team to drive procedural volume and ongoing growth
  • Collaborate with the Director of Sales to develop a targeted sales plan for the territory to meet and exceed objectives
  • Establish contact with C-suite and senior hospital administrators to build strategic partnerships
  • Manage relationships with key customer stakeholders, including Clinical Nursing, C-suite Executives, Hospital Administrators, Urologists, Radiologists, and Interventional Radiologists
  • Build a compelling business case for system approval and purchase by developing relationships with stakeholders and delivering a strong value proposition
  • Lead contract creation, negotiation, and management activities, overcoming any challenges with administration and purchasing teams
  • Oversee revenue recognition activities while ensuring a successful system installation and program launch
  • Stay current with hospital credentialing requirements, including routine background checks, inoculations, and necessary training.

Requirements

  • Minimum Bachelor’s degree or equivalent experience required
  • Minimum of 2-3 years of sales experience in the medical device industry
  • Strong understanding of the capital procurement process within hospitals or imaging centers
  • Excellent communication and interpersonal skills
  • Demonstrated success in capital medical equipment sales, with a proven track record of achieving sales targets
  • Self-motivated and capable of working independently
  • skilled in critical thinking and problem-solving in high-pressure situations
  • Willingness and ability to travel approximately 80%, depending on account distribution.

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