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We’re looking for an innovative marketing generalist reporting to the Director, Global Integrated Demand to support our fast-growing global business supporting our global campaigns, social media marketing, and email marketing growth engines to scale our demand. The Campaigns Marketing Specialist will drive day-to-day social media management & reporting on all corporate channels, creating and optimising integrated campaigns across multiple channels, and have a heavy focus on building our email marketing campaigns and nurtures.
Job Responsibility:
Develop and implement global marketing campaigns that align with the company's strategic goals and brand guidelines
Ensure all campaigns are delivered on time, within budget, and meet key performance indicators (KPIs)
Conduct market research to identify trends, customer needs, and the competitive landscape across different regions
Create compelling and visually appealing content (written and visual) for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others
Manage a content calendar and ensure consistent posting and engagement across all channels, including monitoring and engaging for comments, messages, and mentions
Own email marketing from content creation to execution
Utilise customer data to segment email lists and create personalised email campaigns
Implement dynamic content and personalisation strategies to improve engagement and conversion rates
Design and manage automated email workflows, including welcome series, drip campaigns, and re-engagement campaigns
Optimise workflows based on performance data and best practices
Communicate plans, updates, and results to internal stakeholders and leadership teams
Analyse performance data and provide insights and recommendations for optimisation and future strategies
Prepare regular reports on key metrics across areas
Requirements:
+1 year of experience in marketing
Degree in related marketing or business field is preferred
Proficiency in marketing automation tools like HubSpot, Marketo, or similar is a requirement
Knowledge in key areas of marketing (social media, content marketing, email marketing, event marketing, event logistics, ABM)
A proven track record of successful marketing campaigns, social media management, and email marketing execution
In-depth knowledge of the various social media channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
What we offer:
Flexible working hours
Hybrid setup allowing 3-4 days working from home
Option to Work from Anywhere for up to 30 days per year