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We are seeking a Campaign Analyst to join our team. The primary responsibility of this role is to manage digital campaign performance, focusing on final reporting, performance analysis, and client communication. The ideal candidate will be adept at telling the story of a campaign's performance, ensuring all aspects are running smoothly and tracked accurately. This position involves defining metrics, measuring campaign success with internal analytics, and providing regular insights to clients regarding performance, optimizations, and new opportunities.
Job Responsibility:
Manage digital campaign performance, focusing on final reporting, performance analysis, and client communication
Tell the story of a campaign's performance
Ensure all aspects are running smoothly and tracked accurately
Define metrics, measure campaign success with internal analytics
Provide regular insights to clients regarding performance, optimizations, and new opportunities
Analyze campaign results and prepare materials for client presentations
Define key performance indicators and measure the success of campaigns using internal analytics tools
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Communicate effectively with cross-functional teams to ensure project alignment
Oversee projects from initiation to completion, ensuring deadlines are met
Troubleshoot data to ensure quality and support data governance initiatives
Requirements:
Previous experience with any type of ad tech platforms (Trade Desk, Live Ramp, Programmatic etc.)
Strong understanding of campaign performance analytics - specifically digital media campaigns - email, marketing, SMS etc. will NOT work
Data governance and quality – troubleshooting data
SQL is a must have and GCP (big query) is a plus
A minimum of 3 years of relevant experience in campaign analytics or a similar role
Strong understanding of campaign management and performance metrics
Experience with project management and ad tech platforms
Proficiency in data governance, data quality, and troubleshooting
Excellent communication skills for working with internal teams and clients
Nice to have:
GCP (big query) is a plus
What we offer:
Medical
Dental
Vision
Life
Disability
Insurance plans
ESPP (employee stock purchase program)
401K program with company match after 12 months of tenure
HSA (Health Savings Account on the HDHP plan)
SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
Corporate discount savings program
Other discounts
On-demand training program
Access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure
Certification discounts and other perks to associations that include CompTIA and IIBA