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As the Campaign Orchestration Leader for IKEA Australia & New Zealand, you'll lead the team that will coordinate and mobilise marketing specialists in the implementation of the integrated marketing campaigns that connects brand and commercial planning, aligned with business priorities and customer segment needs.
Job Responsibility:
Translates marketing's strategic objectives into actionable campaign plans, timelines, and deliverables across paid, owned, and earned channels
Partners closely with cross-functional teams including content, communications, marketing channel owners and external agencies to ensure campaign cohesion and impact
Owns campaign briefing, messaging alignment, and creative direction in collaboration with content
Monitors and optimises campaign performance using data-driven insights, recommending adjustments to improve engagement and conversion
Leads and develops a team of 2 Campaign Orchestration Specialists to deliver integrated campaign execution with excellence and alignment across all touchpoints
Actively cooperates with all key stakeholders within commercial and beyond to secure integration, common focus, and maximise impact
Requirements:
A university degree and 5 years of related marketing experience, or a minimum of 9 years of related marketing experience demonstrating progressive responsibility in campaign management, integrated marketing, or similar roles
Proven experience translating strategic marketing objectives into executable campaign plans across multiple channels including paid, owned, and earned media
Experience in leading Marketing Specialists who deliver excellent work in a collaborative way
Strong cross-functional collaboration skills with demonstrated ability to partner effectively with a variety of stakeholders.
Data-driven mindset with experience monitoring and optimising campaign performance using analytics tools and insights to improve engagement and conversion metrics
Excellent campaign briefing and creative direction capabilities including messaging alignment, stakeholder management, and ensuring brand consistency across touchpoints