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The Campaign Operation Executive role reports to the Head of Campaign Operations and is part of the operational excellence function at Talon. Campaign Operations team exists to support the Client teams, who aim to maximise the use of out of home as part of a brands advertising media mix.
Job Responsibility:
Drive the processes that deliver a booked plan into a live campaign
Ensure campaign execution is a smooth process
Provide clients with all the information and services needed to create successful out of home campaigns
Steward the production process
Manage inventory booked for our campaigns and that which flows through our proprietary ad-tech platforms
Lead the verification of campaign posting and play out reports for our campaigns
Reconcile when discrepancies are found
Foster good relationships internally and externally with media owners and suppliers
Be at the forefront of addressing any issues that arise
Contribute to always striving to make our internal processes as efficient as possible
Liaise with Production Company and manage design instructions & despatch queries
Cross reference media, net costs, and booked amounts in Talon’s Plato system against those approved by the client
Update the weekly booking sheet with details of classic inspections & analysing the inspection results
Assist with the collation of campaign site lists
Oversee and manage the copy approval process with media owners
Manage ADA site list optimisation (site swaps with media owners) based on site lists provided by Product team
Upload digital campaigns onto Talon’s Creative Portal
Liaising with Media Owners, ensure booked site lists are correct and ensure campaigns go live without issues
Liaising with View2Fill to request photography where applicable
Manage the weekly campaign tracker
Requesting Overshow from the Media Owners and adding to Plato
Adding barter amounts to Plato
Responsibility for Plato inventory management
Adding new brands to NetSuite
Assisting team with Econometrics runs and reporting
Advocating the value of social and environmental impact within your team
Role modelling the Talon values
Requirements:
Previous Out of Home industry experience is desirable
A good standard of written and spoken English
Excel skills are essential
Previous experience understanding and working with data is a benefit but not essential
A high level of attention to detail is essential to deliver successful client campaigns without errors
A good understanding of UK geography is helpful to assist with the distribution of campaigns
Ability to manage expectations and people in time-pressured situations
Ability to clearly communicate written and verbally
Willingness to share knowledge and further personal development
Ability to work as part of a team and build good relationships with external suppliers
Conscientiousness, a passion to deliver the best campaign delivery in out of home
Nice to have:
Previous Out of Home industry experience is desirable
Previous experience understanding and working with data is a benefit but not essential
A good understanding of UK geography is helpful to assist with the distribution of campaigns
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