Job Description
As a Campaign Marketing Manager you can expect to… Support the execution of integrated marketing campaigns across webinars, in-person events, and digital programs for HSO's Professional Services industries. Work closely with the Director of Marketing to bring campaign plans to life by supporting execution, content development, and coordination across channels, ensuring every program is executed at a high standard and contributes to pipeline. Work in a hands-on role and organized, creative, and comfortable managing multiple moving pieces. Own end-to-end execution of select digital events, including setup, coordination, promotion, and follow-up. Manage timelines, dependencies, and deliverables with a high level of accuracy and accountability. Coordinate across internal stakeholders (BDMs, Sales, SMEs), external vendors, and freelancers. Execute campaign components including emails, landing pages, paid support, and nurture flows. Support in-person events including logistics, outreach, and post-event follow-up. Write and build high-performing email campaigns, nurture sequences, and LinkedIn content. Support development of blogs, landing pages, demo videos, case studies, and other campaign assets. Translate SME input into clear, compelling presentation decks and campaign assets. Support video content creation (editing or coordinating production) for campaigns and follow-up. Track campaign performance (registrations, attendance, engagement, pipeline contribution). Continuously optimize email performance (subject lines, messaging, cadence, A/B testing). Proactively identify and resolve issues related to email deliverability, list health, and campaign setup. Build and QA campaigns in CRM/marketing automation tools. Work closely with cross-functional teams to support segmentation, campaign execution, and performance tracking.
