Campaign Marketing Manager

• Own end-to-end campaign development across email, web, social and paid media, aligned with the healthcare vertical commercial goals
• Deliver high-performing lead generation campaigns with clear tracking, ROI analysis and reporting
• Champion ABM methodology to engage priority accounts and individual stakeholders across the funnel
• Collaborate cross-functionally to produce creative and data-informed assets, messaging, and targeting frameworks
• Translate healthcare market trends into relevant marketing propositions and campaign concepts
• Plan and manage integrated multi-channel marketing campaigns, including content calendars, creative briefs, and digital activation
• Work closely with the Sales and R&A teams to identify high-impact audience segments and tailor messaging to produce assets that resonate across buyer journeys, and geographies
• Implement tracking and performance tools in HubSpot, Google Analytics, and other platforms to monitor campaign outcomes
• Report campaign results and make strategic recommendations for future planning and testing
• Drive innovation in campaign format, tone, and channel mix, especially for ABM workflows targeting key accounts

• 3+ years in integrated marketing, desirable within B2B healthcare, life sciences, or professional services
• Proven success in Account-Based Marketing campaigns, with measurable impact on lead gen and pipeline contribution
• Strong campaign planning skills, including channel mix strategy, audience segmentation, and creative briefing
• Comfortable navigating HubSpot or similar CRM/automation platforms, and analytics dashboards
• Excellent communication and collaboration across internal stakeholders and external vendors
• Experience in reporting, insights, and optimising campaign ROI based on user engagement and lead quality
• A passion for storytelling and messaging for senior professional audiences across clinical, operational or commercial domains

• Bachelor's degree or certification in marketing, business, or communications
• Familiarity with healthcare or life sciences terminology and stakeholder dynamics

benefits across health, finances, fitness, travel, tech and more