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Campaign Marketing Manager

United Kingdom, London · Job Posted March 20, 2026
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Job Description

GlobalData Healthcare is seeking an experienced and driven Campaign Marketing Manager to lead multi-channel campaigns that drive lead generation, amplify brand visibility, and support our business growth. This role plays a pivotal part in shaping marketing strategy across the healthcare vertical, with a particular focus on Account-Based Marketing (ABM) execution and performance. You’ll ideate, execute, and optimise campaigns across digital platforms, collaborating with sales and R&A teams to deliver targeted, impactful outreach to our defined decision-maker audiences.

Job Responsibility

  • Own end-to-end campaign development across email, web, social and paid media, aligned with the healthcare vertical commercial goals
  • Deliver high-performing lead generation campaigns with clear tracking, ROI analysis and reporting
  • Champion ABM methodology to engage priority accounts and individual stakeholders across the funnel
  • Collaborate cross-functionally to produce creative and data-informed assets, messaging, and targeting frameworks
  • Translate healthcare market trends into relevant marketing propositions and campaign concepts
  • Plan and manage integrated multi-channel marketing campaigns, including content calendars, creative briefs, and digital activation
  • Work closely with the Sales and R&A teams to identify high-impact audience segments and tailor messaging to produce assets that resonate across buyer journeys, and geographies
  • Implement tracking and performance tools in HubSpot, Google Analytics, and other platforms to monitor campaign outcomes
  • Report campaign results and make strategic recommendations for future planning and testing
  • Drive innovation in campaign format, tone, and channel mix, especially for ABM workflows targeting key accounts

Requirements

  • 3+ years in integrated marketing, desirable within B2B healthcare, life sciences, or professional services
  • Proven success in Account-Based Marketing campaigns, with measurable impact on lead gen and pipeline contribution
  • Strong campaign planning skills, including channel mix strategy, audience segmentation, and creative briefing
  • Comfortable navigating HubSpot or similar CRM/automation platforms, and analytics dashboards
  • Excellent communication and collaboration across internal stakeholders and external vendors
  • Experience in reporting, insights, and optimising campaign ROI based on user engagement and lead quality
  • A passion for storytelling and messaging for senior professional audiences across clinical, operational or commercial domains

Nice to have

  • Bachelor's degree or certification in marketing, business, or communications
  • Familiarity with healthcare or life sciences terminology and stakeholder dynamics

What we offer

benefits across health, finances, fitness, travel, tech and more

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