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The Campaign Manager acts as a regional expert and trusted advisor to local markets, supporting the optimization of marketing and commercial campaigns (e.g. email, paid media, social). The role focuses on interpreting campaign performance data, generating actionable insights, and providing strategic recommendations to improve outreach effectiveness across markets. The Campaign Manager works closely with business stakeholders and coordinates with technical delivery teams (Business Analysts, Data Scientists, Power BI developers) to ensure insights are translated into measurable business impact.
Job Responsibility:
Analyze campaign performance using existing dashboards and reporting solutions
Interpret data across channels (email, paid media, social, etc.) to identify performance drivers, gaps, and optimization opportunities
Translate complex data into clear, business-oriented insights and recommendations for local market teams
Deliver post-campaign analyses, including performance evaluation, learnings, and next-step recommendations
Act as a trusted advisor to regional and local markets on campaign strategy and optimization
Proactively recommend improvements to segmentation, targeting, triggers, messaging, and channel mix based on data insights
Support markets in applying best practices and learnings across campaigns to continuously improve effectiveness
Coordinate segmentation, targeting, and trigger setup with relevant technical and data teams
Work closely with Business Analysts, Data Scientists, and BI developers to ensure analytical outputs support business decision-making
Align campaign insights and recommendations with regional commercial and marketing objectives
Ensure campaigns comply with brand guidelines, regulatory standards, and data privacy requirements
Document campaign workflows, segmentation logic, assets, KPIs, and performance results in a structured and reusable manner
Support standardization of campaign measurement and reporting approaches across markets
Requirements:
Strong ability to interpret marketing and campaign data and translate it into actionable business recommendations
Solid understanding of marketing and commercial campaign mechanics (email, paid media, social, etc.)
Comfortable working with dashboards and performance metrics, even if not building them directly
Strong business acumen with a consultative mindset
Proven ability to act as a trusted advisor to business stakeholders
Confident in presenting insights, recommendations, and performance reviews to regional and local market teams
Ability to bridge the gap between technical teams and business stakeholders
Experience working in cross-functional, multi-market, or regional environments
Structured, detail-oriented approach to documentation and performance tracking
Proactive, curious, and outcome-oriented mindset
Nice to have:
Experience working alongside analytics, BI, or data science teams
Familiarity with campaign measurement frameworks, KPIs, and optimization methodologies
Exposure to tools such as Power BI or similar reporting platforms (user-level, not developer-level)
What we offer:
Stable employment
“Office as an option” model
Workation
Great Place to Work® certified employer
Flexibility regarding working hours and your preferred form of contract
Comprehensive online onboarding program with a “Buddy” from day 1
Cooperation with top-tier engineers and experts
Unlimited access to the Udemy learning platform from day 1
Certificate training programs
Upskilling support
Grow as we grow as a company
A diverse, inclusive, and values-driven community
Autonomy to choose the way you work
Create our community together
Activities to support your well-being and health
Social fund benefits for everyone
Plenty of opportunities to donate to charities and support the environment