Campaign Manager

This role is part of the Consumer marketing team in ITV Studios that drives commercial growth by turning fans into customers. The primary outcome is to own and develop an end-to-end view of each priority title, to deliver outstanding launch and series performance. The Campaign Manager will map, manage and organise activity across the full lifecycle of a show, from early planning into production, then building to launch, broadcast of the series and growing/sustaining performance. By bringing together partner marketing plans alongside Studios-led activity, the role creates a shared roadmap that gives stakeholders clarity on what is happening, when, and how different activity connects. The focus is on alignment, structure, galvanising teams across the business, planning and executing campaigns that deliver agreed outcomes and telling the story of success. This role ensures teams are joined up, opportunities are identified early, and momentum is sustained over time, while capturing insight that can inform future launches and partnerships.