Campaign Manager Job at Cyware

Campaign Manager

Cyware

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re seeking a Marketing Campaign Manager, a balanced blend of strategic thinker, and hands on executor with a deep focus and obsession on driving pipelines. This role involves end-to-end ownership of campaign creation, execution, and performance with excellent tracking across outbound channels including email, social media, paid advertising, webinars, events, and more. You’ll combine compelling storytelling with a precise data-driven approach to ensure our message effectively reaches key buyers such as CISOs, threat intelligence leads, SOC managers, and beyond. You must have proficiency in using AI tools and experience creating campaigns utilizing AI capabilities. This is a hands-on role with a high-impact, best suited for someone who understands the cybersecurity buyer’s journey. The ideal candidate will be adept at segmenting and engaging ideal customer profiles (ICPs) and utilizing modern tools including AI to achieve scalable results.

Job Responsibility:

Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
A/B test subject lines, creative, and audience segments for performance optimization
Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
Nurture the corporate Vision and the campaign theme until a desired outcome is achieved

Requirements:

5–8 years of marketing experience
At least 3+ years in cybersecurity or a technical B2B SaaS domain
Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
Self-starter with creative energy, hustle, and strong ownership mentality
Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
Ability to manage multiple campaigns and deadlines with calm and clarity

What we offer:

Comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more
Access to a number of professional development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
March 09, 2026

Work Type:

Remote work

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