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We’re on the hunt for a Campaign Manager for Acquisition Direct Marketing who excels in campaign management, cross-functional coordination, and operational execution to bring direct marketing strategies from concept to market. You’ll collaborate closely with cross-functional teams, demonstrating diverse skills and perspectives to drive our campaigns forward. You’ll ensure our campaigns are completed time, efficiently, and with zero defects. Your mission: make sure our Direct Mail and Email campaigns are always timely, high-quality, and are driven effectively and efficiently. Plus, you’ll be challenged to innovate and find opportunities to improve processes that will enhance efficiency and effectiveness.
Job Responsibility:
Develop and lead critical campaign elements including work back schedule and operational elements (CTAs, SKUs)
Partner with business owners to understand budgets, paper sourcing needs, and facilitate with print vendors
Translate and communicate marketing strategy into targeting requirements, and coordinate delivery of data to print vendors
work with data ops and enablement for the sourcing of new data, as needed
Collaborate with brand and creative teams during creative development process, and participate in creative reviews and QA
Provide weekly campaign status updates, develop/distribute campaign announcements, monitor campaign delivery
Maintain inventory of campaign documents and artifacts for historical record
Identify and recommend opportunities to streamline and improvement processes to support campaign management efficiency and effectiveness
Seamlessly integrate into the larger cross-functional Direct Marketing team
Engage in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries
Prepare operational reports with insights and actionable recommendations
Present findings to stakeholders and provide data-driven insights to inform operational approaches
Requirements:
Bachelor’s Degree in Marketing, Business, or a related field (required)
3-5 years of experience managing Acquisition Direct Marketing campaigns (4+ years preferred)
2-4 years of project management experience, juggling multiple projects at once (3+ years preferred)
2-4 years of experience managing relationships with external vendors and agencies (3+ years preferred)
1-3 years of experience in the wireless, internet, or subscriber-based industry (2+ years preferred)
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
Ability to manage multiple campaigns simultaneously and ensure smooth operational execution
Strong organizational skills to keep track of campaign details and timelines
Proficiency in managing schedules and meeting deadlines to ensure timely campaign delivery
Excellent communication skills to collaborate with cross-functional teams and stakeholders
Experience collaborating with cross-functional teams to ensure campaign success
Proficiency in using CRM systems and marketing automation tools to execute campaigns (Adobe, Marketing Cloud)
Experience in managing and optimizing marketing budgets