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We are seeking a highly strategic and results-driven Campaign Manager to lead the development and execution of integrated marketing campaigns that drive engagement, pipeline growth, and revenue. This candidate will collaborate cross-functionally with key marketing and sales stakeholders to ensure a seamless and impactful customer journey. In this role, you will shape the strategic direction of campaigns, leveraging multi-channel initiatives to engage target audiences, optimize the customer experience, and drive measurable results. You should be data-driven, creative, and adept at balancing both high-level strategy and hands-on execution.
Job Responsibility:
Own the integrated campaign strategy by collaborating with teams across brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales
Develop, plan, and execute full-funnel creative marketing campaigns that leverage journey mapping, content marketing, nurture programs, events, and digital tactics
Ensure messaging alignment by working with content marketing, product marketing, brand and sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities
Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion
Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals
Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies in partnership with analytics teams
Support lead generation and conversion by designing nurture programs & new lead generation programs
Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates through targeted outreach & educate the team on new tactics/campaigns going to market
Align with partner marketing teams to ensure strategic integration with co-marketing efforts
Requirements:
5+ years of experience in campaign management, integrated marketing, demand generation, or related roles
Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes
Experience working cross-functionally with product marketing, sales, creative, and digital teams to ensure campaign success
Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce)
Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization
Ability to translate data insights into actionable marketing strategies
Strong communication and project management skills, with the ability to manage multiple priorities
Experience in B2B, SaaS, or technology industries is preferred
What we offer:
Ability to work remotely, with office setup reimbursement
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