Campaign Manager

• Plan, build, and execute multichannel inbound and outbound lead generation campaigns and sequences, across priority brands and products
• Manage campaign workflows end-to-end – brief, positioning, launch, testing, optimisation and reporting
• Work closely with Sales and Product teams to understand audience pain points, product benefits, and competitive landscape
• Produce content and messaging that supports early-stage sales conversations
• Work closely with Marketing Operations to build and define data segmentation
• Develop, implement and optimise nurture workflows and lead-scoring models to support lifecycle progression and sales readiness
• Create campaign narratives that educate potential buyers on product value, reflect commercial value propositions and accelerate consideration

• Proven experience in campaign management, revenue-focussed campaign roles or demand generation in B2B media or intelligence solutions business environments
• Confident using marketing automation platforms and SDR tools
• Skilled at designing user journeys, segmentation, and nurture workflows to drive pipeline acceleration
• Strong analytical mindset with the ability to interpret complex data into actionable insights
• Excellent written communication skills, with experience developing compelling campaign narratives
• Insight-driven and results-oriented
• Experience working closely with Sales teams and understanding sales cycles is a major advantage
• Strong communicator who can “speak sales” while still thinking like a marketer
• Organised, detail-oriented, and able to manage multiple campaigns concurrently

Benefits across health, finances, fitness, travel, tech and more