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This role is part of our eBay Inhouse team, where you will be employed by DEPT and embedded into eBay's global Lifecycle Marketing Team. We are looking for a Campaign Manager to create and execute customer-facing (CRM) campaigns to support eBay’s strategic, focus categories globally. You will drive these launches across all of eBay’s flagship owned channels (email, push notifications, homepage, in-app messaging, etc.) and eBay’s Global Markets. This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of marketing campaigns. The Campaign Manager will support work towards eBay Marketing KPIs and Business Strategies.
Job Responsibility:
Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation and deployment of marketing campaigns
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results
Requirements:
3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
University degree in a relevant area is a plus
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Demonstrated passion or past experience within one/multiple eBay categories such as Fashion, Collectibles, Trading Cards or Motors is a significant plus
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability
notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both German and English is required
Nice to have:
Demonstrated passion or past experience within one/multiple eBay categories such as Fashion, Collectibles, Trading Cards or Motors
What we offer:
Flexible hybrid working policy (2 days at the office, depending on location)
Company pension scheme
Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
Stay happy and healthy with a contribution to your health through the OpenUp platform
€30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
Future Bens - Exclusive access to sustainable, healthy products at attractive deals
Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications
Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities