Campaign Manager, Self-Serve Business, 1Password

1Password

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

100000.00 - 136000.00 USD / Year

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Job Description:

As the self-serve campaign manager at 1Password, you will play a critical role in driving revenue growth of our self-serve business through strategic campaign development, execution, and measurement. Reporting to the Director of SS Growth, you will own the strategy and execution of cross-channel B2C and B2B SS campaigns, as well as oversee the end-to-end strategy and execution of 1Password’s influencer program spanning all business lines.

Job Responsibility:

Develop and own full-funnel evergreen and tentpole campaign strategy across B2C and B2B SS, aligning with broader marketing objectives and tailored to target audience
Collaborate with the PMM team to analyze market research and competitive intelligence, identifying key trends and opportunities to inform the development of effective campaign strategies
Collaborate with cross-functional teams to develop comprehensive campaign strategies that enhance customer acquisition, retention, and monetization
Lead end-to-end management of integrated marketing campaigns with cross-functional channel leads
Lead strategy and execution of Influencer marketing program
Orchestrate multiple complex programs simultaneously, managing timelines, budgets, deliverables and resources effectively
Establish key performance indicators (KPIs) for all campaigns and develop robust tracking and reporting mechanisms to monitor campaign performance
Analyze data, identify trends and insights, and provide actionable recommendations to improve campaign effectiveness
Present performance reports and insights to key stakeholders, effectively communicating campaign results, business performance, and recommendations
Build strong relationships with key stakeholders across the organization, fostering collaboration and ensuring alignment on campaign objectives and strategies

Requirements:

Bachelor’s degree in Marketing, Economics, Business Administration, Communications or a related field
3-5 years of experience in marketing, campaign management, or a related field, with increasing levels of responsibility
Proven ability to understand customer needs and craft creative, targeted, and on-brand marketing campaigns that effectively engage and convert
Demonstrated ability to develop and execute successful full-funnel marketing campaigns
Strong analytical skills and experience with performance metrics, data analysis, and reporting
Excellent communication, interpersonal, and presentation skills
Proven ability to lead and influence cross-functional teams
Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects simultaneously
Strong attention to detail and commitment to deliver high-quality work
Demonstrated ability to think critically, solve problems creatively, and make sound decisions with imperfect information
Experience mentoring and coaching team members is a plus

Nice to have:

SaaS Marketing Experience: Experience working in a SaaS marketing role, particularly with a focus on self-service or product-led growth, is highly valuable
Small Business Marketing Expertise: Experience marketing to small businesses is a plus
Data-Driven Marketer: A strong data-driven mindset is crucial
Experience developing and executing influencer marketing strategies, including identifying relevant influencers, negotiating partnerships, and measuring campaign performance
Experience with Asana or other program management tools

What we offer:

Health and wellbeing: Maternity and parental leave top-up programs
Generous PTO policy
Four company-wide wellness days
Growth and future: Company equity for all full-time employees
Retirement matching program
Free 1Password account
Community: Paid volunteer days
Employee-led inclusion and belonging programs and ERGs
Peer-to-peer recognition through Bonusly

Additional Information:

Job Posted:
May 24, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Campaign Manager, Self-Serve Business