Campaign Manager (eCommerce)

• Managing online marketing campaigns end-to-end – from briefing and planning through to implementation, optimisation and evaluation
• Translating business, brand and market objectives into integrated campaign plans across all relevant digital channels (paid search, social, display, metasearch, affiliate, CRM, onsite)
• Ensuring consistent, brand-compliant campaign implementation across all markets, taking local requirements into account
• Planning, coordination and timing of all campaign activities, including dependencies and approval processes
• Holistic management of paid social activities throughout the customer journey (from inspiration to conversion) and close coordination across the channel mix
• Briefing, quality assurance and coordination of social media content in relation to platform, target audience and funnel stage
• Definition of KPIs, continuous performance monitoring, and data-driven optimisation and derivation of learnings (“Test & Learn”)

• A degree in business administration (ideally with a focus on marketing) or equivalent training
• Proven experience in managing end-to-end digital or online marketing campaigns, ideally in the e-commerce, travel, hospitality sectors or with a consumer-facing brand
• Experience in implementing integrated multi-channel campaigns, including paid search advertising, paid social media advertising, display advertising, CRM and onsite activities
• Proven experience in using paid social as part of broader full-funnel campaign strategies, rather than in isolation
• Experience in cross-functional collaboration with performance marketing, content and analytics teams
• Experience of working with media and creative agencies, as well as with influencer and user-generated content
• Experience in a fast-paced, international or multi-market environment is highly desirable
• Good knowledge of Microsoft Office 365
• Excellent written and spoken German and English

Experience in a fast-paced, international or multi-market environment is highly desirable

• A role with the world’s leading tourism group, offering international career opportunities
• A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
• Comprehensive and personalised training opportunities and programmes
• The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes