Campaign Management Marketing Analyst Job at Aon (New York)

Job Description

Aon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed. What the day will look like: Campaign Execution: Internal Outreach, Outbound Campaign Element Creation & Distribution, Collateral Creation & Distribution, Social Media Campaign Design & Execution, Program Management; Marketing Attribution Tracking; Lead Segmentation & Optimization; Revenue Tracking; Internal Communications Leadership; Sales Enablement Collaboration; Digital Asset Performance. How this opportunity is different: This is your opportunity to sell the role! What makes Aon and the role different, and more attractive, than our competitors? Bring the role to life by outlining who they will be collaborating with, and equally who will be supporting them.

Job Responsibility

Coordinate and execute internal communications to promote campaign initiatives and drive engagement among Aon colleagues
Design and distribute outbound marketing materials, including emails, newsletters, and digital collateral, to targeted audiences
Develop, update, and disseminate marketing collateral (brochures, presentations, case studies) to support sales and client-facing teams
Plan, create, and manage social media campaigns across platforms (LinkedIn, Twitter, etc.), ensuring alignment with brand messaging and business objectives
Program manage all aspects of each marketing campaign, including leading both internal teams and external partners to ensure timely and successful execution – particularly with Aon Business Services on creative support
Implement and manage systems to accurately measure and analyze the effectiveness of marketing channels and campaigns, providing actionable data to optimize marketing ROI
Develop and regularly refine segmentation of new leads and existing clients within Eloqua, Dispatch/Deal Cloud, ensuring targeted and effective marketing efforts
Align and optimize lead enrichment data from AonConnect, Eloqua, DealCloud and Zoominfo for targeted outbound campaigns
Collaborate with sales and finance teams to track marketing-driven revenue, ensuring accurate attribution and reporting of campaign impact on business growth
Lead internal communications for all metrics, ROI reporting, and quarterly strategic updates to ensure transparency and alignment across teams utilizing the Global Wall and relevant databases in Sharepoint
Liaise with the Sales Enablement team to develop net new outbound target prospect leads across Private Equity, Corporate, and Advisor accounts
Collaborate with Aon's digital team to optimize the performance of all AMATS digital assets (websites, landing pages, etc.)

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
2+ years of experience in marketing analytics or campaign management, preferably in professional services or financial services
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
Strong analytical skills with experience in marketing attribution and revenue tracking
Experience with CRM and marketing data platforms such as Dispatch and Deal Cloud
Excellent communication, organizational, and project management abilities
Experience designing and executing multi-channel campaigns, including social media
Ability to lead cross-functional teams and manage multiple projects simultaneously

What we offer

401(k) savings plan with employer contributions
employee stock purchase plan
consideration for long-term incentive awards at Aon’s discretion
medical, dental and vision insurance
various types of leaves of absence
paid time off, including 12 paid holidays throughout the calendar year
15 days of paid vacation per year
paid sick leave as provided under state and local paid sick leave laws
short-term disability and optional long-term disability
health savings account
health care and dependent care reimbursement accounts
employee and dependent life insurance and supplemental life and AD&D insurance
optional personal insurance policies
adoption assistance
tuition assistance
commuter benefits
employee assistance program that includes free counseling sessions
two Global Wellbeing Days each year

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Campaign Management Marketing Analyst

Job Description

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