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Aon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed. What the day will look like: Campaign Execution: Internal Outreach, Outbound Campaign Element Creation & Distribution, Collateral Creation & Distribution, Social Media Campaign Design & Execution, Program Management; Marketing Attribution Tracking; Lead Segmentation & Optimization; Revenue Tracking; Internal Communications Leadership; Sales Enablement Collaboration; Digital Asset Performance. How this opportunity is different: This is your opportunity to sell the role! What makes Aon and the role different, and more attractive, than our competitors? Bring the role to life by outlining who they will be collaborating with, and equally who will be supporting them.
Job Responsibility:
Coordinate and execute internal communications to promote campaign initiatives and drive engagement among Aon colleagues
Design and distribute outbound marketing materials, including emails, newsletters, and digital collateral, to targeted audiences
Develop, update, and disseminate marketing collateral (brochures, presentations, case studies) to support sales and client-facing teams
Plan, create, and manage social media campaigns across platforms (LinkedIn, Twitter, etc.), ensuring alignment with brand messaging and business objectives
Program manage all aspects of each marketing campaign, including leading both internal teams and external partners to ensure timely and successful execution – particularly with Aon Business Services on creative support
Implement and manage systems to accurately measure and analyze the effectiveness of marketing channels and campaigns, providing actionable data to optimize marketing ROI
Develop and regularly refine segmentation of new leads and existing clients within Eloqua, Dispatch/Deal Cloud, ensuring targeted and effective marketing efforts
Align and optimize lead enrichment data from AonConnect, Eloqua, DealCloud and Zoominfo for targeted outbound campaigns
Collaborate with sales and finance teams to track marketing-driven revenue, ensuring accurate attribution and reporting of campaign impact on business growth
Lead internal communications for all metrics, ROI reporting, and quarterly strategic updates to ensure transparency and alignment across teams utilizing the Global Wall and relevant databases in Sharepoint
Liaise with the Sales Enablement team to develop net new outbound target prospect leads across Private Equity, Corporate, and Advisor accounts
Collaborate with Aon's digital team to optimize the performance of all AMATS digital assets (websites, landing pages, etc.)
Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field
2+ years of experience in marketing analytics or campaign management, preferably in professional services or financial services