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Campaign & Lead Specialist

United States, Concord Employment contract 70000.00 - 85000.00 USD / Year · Job Posted June 30, 2026
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Job Description

The Campaign & Lead Specialist will support the planning, execution, and optimization of demand generation campaigns across the full funnel. This role sits at the intersection of campaign operations, lead management, and marketing intelligence — owning the mechanics that turn marketing activity into measurable pipeline. You'll work closely with Demand Generation, Marketing Operations, and Sales Operations to build, launch, and measure programs that drive qualified leads for our BDR and AE teams, while maintaining the attribution and scoring infrastructure that connects marketing spend to revenue outcomes.

Job Responsibility

  • Support the planning, execution, and optimization of demand generation campaigns across the full funnel
  • Own the mechanics that turn marketing activity into measurable pipeline
  • Work closely with Demand Generation, Marketing Operations, and Sales Operations to build, launch, and measure programs that drive qualified leads
  • Maintain the attribution and scoring infrastructure that connects marketing spend to revenue outcomes
  • Ensure all campaign assets are properly tied to campaigns via UTM tracking, HubSpot campaign association, and Salesforce campaign membership
  • Build and maintain campaign tracking workflows in HubSpot and Salesforce
  • Set up and configure campaign assets for launch readiness
  • Maintain campaign taxonomies, UTM structures, and naming conventions across HubSpot and Salesforce
  • Support BDR enrollment workflows and Outreach sequence setup
  • Manage inbound lead flow
  • Monitor lead quality across segments
  • Collaborate with Sales Operations to maintain lead routing rules, BDR territory assignments, and SLA compliance
  • Own day-to-day administration of the lead scoring model in HubSpot and Salesforce
  • Partner with Demand Generation and Sales Operations to define and tune scoring thresholds
  • Monitor score distribution across segments and channels
  • Support iterative scoring updates
  • Maintain multi-touch attribution tracking across HubSpot and Salesforce
  • Partner with Marketing Operations to uphold attribution field standards
  • Build and maintain campaign influence reports
  • Support the transition from account-level to deal-level pipeline reporting
  • Collaborate with Demand Generation on channel-level CPL, conversion rate, and pipeline contribution reporting
  • Work with Demand Generation on campaign briefs, channel mix recommendations, and performance reviews
  • Align with Marketing Operations on tech stack hygiene, data integrity, and process documentation
  • Partner with Sales Operations on lead-to-opportunity handoff quality, BDR workflow efficiency, and funnel reporting accuracy
  • Participate in regular demand gen, marketing ops, and sales ops syncs

Requirements

  • 2–4 years in a campaign, demand gen, or marketing ops role in B2B SaaS
  • Hands-on HubSpot experience required — workflows, lists, forms, campaigns, and scoring
  • Salesforce experience required — campaign member tracking, lead/contact fields, opportunity influence
  • Working knowledge of lead scoring frameworks (behavioral + firmographic) and how they connect to BDR prioritization
  • Familiarity with multi-touch attribution models and how to maintain attribution integrity across a HubSpot-Salesforce integration
  • Comfort pulling and interpreting funnel data — ELs, QLs, SAOs, CPL, conversion rates, pipeline influence
  • Strong attention to detail and a bias toward clean, consistent execution
  • Experience with Outreach or Salesloft a plus
  • Familiarity with paid channels (Meta, LinkedIn, Google) helpful
  • Hospitality or events industry experience a bonus, not a requirement

Nice to have

  • Experience with Outreach or Salesloft
  • Familiarity with paid channels (Meta, LinkedIn, Google)
  • Hospitality or events industry experience

What we offer

  • Competitive Medical, Dental, and Vision Insurance
  • Company Paid Life Insurance, Short- and Long-Term Disability Plans
  • Supplemental Insurance Options
  • Commuter Benefits
  • 401(k) with Company Match
  • Parental Leave
  • Flexible Paid Time Off
  • LinkedIn Learning Access
  • Pet Insurance
  • Employee Discount Programs
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