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Campaign / Lead Generation Marketing Executive

United Kingdom, Cirencester Employment contract 32000.00 GBP / Year · Job Posted May 31, 2026
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Job Responsibility

  • Plan and execute B2B demand generation campaigns targeting key accounts and sectors
  • Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
  • Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
  • Own lead management processes, from initial capture through to handover and tracking conversion
  • Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
  • Apply Account-Based Marketing and targeted outreach strategies
  • Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
  • Continuously test, refine and optimise targeting, messaging and channel performance
  • Ensure marketing activity supports revenue growth, not just engagement metrics

Requirements

  • Proven experience in B2B lead generation / demand generation / campaign management
  • Strong understanding of sales funnels, lead lifecycle and conversion optimisation
  • Experience working closely with sales teams and tracking pipeline impact
  • Data-driven mindset with the ability to interpret campaign performance metrics
  • Background in technology, IT services, SaaS or MSP environments (highly desirable)
  • Experience with CRM and marketing automation platforms
  • Ability to optimise campaigns, rather than just execute them
  • Commercial awareness and focus on revenue outcomes

What we offer

  • Competitive salary + bonus
  • Private healthcare
  • Pension scheme
  • Ongoing training and career development
  • Collaborative, growth-focused environment

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