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This role handles the fully planned execution of multi-channel marketing campaigns that increase conversion rates and marketing impact in service of specific business objectives. You will support marketing partners and work with functional leads (content, creative, web, media, events), to ensure all campaigns are completed efficiently, on time, and on budget!
Job Responsibility:
Work with Marketing Stakeholders to ensure integrated campaign plans are designed to maximize marketing conversion rate and business results
Operate within a designated project management system (WorkFront) and foster cooperation and collaboration with campaign stakeholders
Manage end to end campaign execution, identifying opportunities for efficiency and aligning deliverables with the customer journey while maintaining awareness of the academic decision-making timeframe
Continually reflect on your experience with functional teams to improve or develop new processes and strategies that increase workflow efficiency and productivity to meet the needs of our internal and external collaborators
Juggle a robust project portfolio while working both independently as well as with other members of a high-performance output team
Manage the execution of portfolio/discipline campaign plans from start to finish, working with marketing, automation, and analyst team members
Maintain and lead project groups with core updates and processes to achieve strategically planned campaigns
Handle overall progress of the campaign including status updates, management of cross-functional relationships, and project management including progress-to-goal
View the customer experience from a 360-degree perspective
Requirements:
BA or BS (preferably in Advertising, Marketing, or Communications)
At least 5 years of marketing experience
Proficiency in WorkFront
Experience with email automation campaigns
Strong communication skills for working with internal or external customers and vendors
Proven track record of strong problem solving, project management, and analytical skills