Campaign Engagement Manager, Robert Half

Robert Half

Location:
United States, Philadelphia

Category:
-

Contract Type:
Employment contract

Salary:

32.00 - 36.00 USD / Hour

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Job Description:

Campaign Engagement Manager to join newly established Communications Operations team, playing a pivotal role in shaping customer engagement strategies and optimizing customer communications journey across multiple channels including email, SMS, and push notifications

Job Responsibility:

Monitor and report on the health and performance of customer communication channels (email, SMS, push)
Track and visualize key metrics such as addressable audience size and engagement reach, channel performance trends over time, audience acquisition, churn, and reactivation rates
Develop and execute strategies to improve audience reach, engagement, and retention, including re-engagement campaigns and customer data optimization initiatives
Build and maintain dashboards and performance reports to support decision-making
Present actionable insights and recommendations to leadership and cross-functional stakeholders
Manage the migration of communication programs to a unified platform while ensuring seamless delivery across existing systems
Partner with analytics, marketing, and operations teams to define and measure KPIs across the customer lifecycle
Oversee communication planning, prioritization, and execution to ensure timeliness and quality across all touchpoints
Lead A/B testing and experimentation to improve messaging performance
Implement AI and automation tools to streamline workflow, improve creative testing, and enhance personalization
Collaborate with teams across data, engineering, campaign operations, and analytics to align strategies and deliver consistent customer experiences
Translate complex analytics into insights that inform creative, messaging, and operational decisions
Support both marketing and service communication efforts to ensure cohesive, data-informed strategies across channels

Requirements:

Bachelor's degree in Marketing, Communications, Analytics, or a related field
5+ years of experience in communications, marketing operations, campaign analytics, or customer lifecycle management
Proven experience managing and optimizing multichannel communications, with a strong grasp of data analytics and performance measurement
Proficiency in tools such as Adobe Campaign, Adobe Journey Optimizer, Power BI, Tableau, or other similar analytics platforms
Strong communication and presentation skills, with the ability to translate data into compelling narratives
Experience managing cross-functional projects and improving operational efficiency
Telecom, media, or enterprise-scale organization experience preferred

Nice to have:

Experience with AI-driven content or analytics tools (e.g., Writer, Jasper)
Familiarity with customer data platforms (CDPs) and digital asset management systems
Strategic thinker with a passion for audience engagement, personalization, and data-driven innovation

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan
free online training

Additional Information:

Job Posted:
October 15, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Campaign Engagement Manager