Campaign and Lifecycle Marketer Job at 80Twenty (San Francisco)

Job Description

Our client is a modern AI-powered IT management platform built to help IT teams work smarter — bringing ticketing, automation, and monitoring into a single unified workspace. They are a people-first company that values transparency, simplicity, and genuine collaboration, with a fast-moving team where curiosity and bold ideas are celebrated and your work has real impact. Campaign and Lifecycle Marketer Location: San Francisco, CA (Hybrid) Employment Type: Direct Hire They are seeking a high-output campaign and lifecycle marketer to drive execution across segment marketing, demand generation, and lifecycle programs. This isn't a role for a theorist — it's for someone who can translate buyer insight into a coordinated, multi-touch campaign, build the segmentation and targeting logic behind it, and manage it end-to-end across channels and stakeholders.

Job Responsibility

AI-Driven Growth: Use AI to continuously monitor campaign and intent signals in near-real-time, surfacing patterns fast enough to spin up or adjust campaigns while they're still relevant — not just after-the-fact reporting
Agent-Building Curiosity: Bring a builder's mindset to identifying repetitive or multi-step workflows (e.g., lead routing, campaign QA, reporting chains) and prototyping AI agents or automations that remove manual steps and tighten the chain of events from signal to action
AI-Assisted Project Management: Apply AI tools to campaign planning and coordination — tracking timelines, flagging at-risk deliverables, and keeping cross-functional workstreams moving
AI-First Marketing: Leverage LLMs to accelerate campaign copy, targeting analysis, and reporting workflows
Campaign Strategy & Project Management: Own the planning and coordination of integrated campaigns from brief to wrap report — timelines, owners, dependencies, and asset SLAs across marketing, sales, and cross-functional partners
Demand Generation: Design and manage multi-channel demand campaigns (paid, organic, email, tradeshow, webinar) aligned to segment-specific pipeline and ARR targets
Segmentation & Targeting: Build and refine audience segmentation and targeting models across buyer segments, using firmographic, behavioral, and intent data to prioritize the right accounts and messages
Lifecycle Marketing: Manage the lead-to-pipeline journey within the tech stack — behavioral triggers, nurture tracks, lead scoring, and handoff criteria across the funnel
Tradeshow & Webinar Strategy: Own the strategic plan for tradeshows and webinars — audience targeting, messaging, speaker/content strategy, promotional campaign, and pipeline follow-up. An event contractor manages on-site and virtual logistics
this role owns the marketing strategy and campaign coordination around each event
Operational Integrity: Maintain rigorous campaign documentation and playbooks so every program is repeatable, measurable, and transparent to leadership
Performance Insights: Report on campaign and funnel health, surfacing early traction patterns and segment-specific performance to inform where the team doubles down
Funnel Optimization: Continuously test and refine segmentation, messaging, and channel mix to improve pipeline velocity, segment ARR, and CAC

Requirements

AI-native mindset: proven ability to use AI to accelerate campaign development, targeting analysis, and reporting
Curiosity and hands-on ability to build or prototype AI agents and automations that improve workflows, project tracking, and the chain of events between signal and campaign action
7+ years in B2B SaaS with a background in Demand Generation, Lifecycle Marketing, Campaign Management, or Field Marketing
Proficiency in HubSpot or Marketo, Salesforce, 6sense or similar intent platform, and project management tools (Asana, Monday.com, or similar)
Proven experience building segmentation and targeting strategy — not just executing campaigns, but designing who they're for and why
Strong project management skills: able to run multiple concurrent campaigns with clear timelines, owners, and accountability
Strategic execution: connects insight to action, builds tests rather than waiting for a playbook
Experience planning and coordinating tradeshow and webinar programs from a strategy and campaign standpoint
Comfortable partnering with sales, product marketing, and SDR teams to align campaigns to the full buyer's journey
Strong grasp of the evolving AI landscape, agentic workflows, and LLMs as they relate to IT and service providers

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Campaign and Lifecycle Marketer

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