Campaign Analyst

• Execute data programming to analyze profitable prospect segments using credit card behavior, demographics, credit risk, and internal/external data
• Lead marketing campaign testing and offer design
• partner with management to implement a test-and-learn strategy that drives card usage and retention across the cardholder lifecycle
• Collaborate with management to evaluate and optimize strategies for profitable card portfolio growth
• Enhance vendor and internal statistical models
• build independent spend engagement models and scorecards for credit card analytics, covering retention, risk-adjusted pricing, and acquisition targeting
• Design, test, and monitor quantitative models
• support independent validation per governance standards
• Build advanced queries and partner with vendors to identify underperforming segments
• deliver analytics to optimize offers and campaign performance
• Evaluate credit card campaign performance across all customer touchpoints, including digital, mail, mobile, and branch channels
• Create financial and profitability models by risk segment and product
• partner with management to build account-level P&L for portfolio growth
• Translate analytics into actionable insights and recommendations for key stakeholders
• Collaborate with Credit Risk, Finance, and business teams to ensure accurate, streamlined reporting

• 5+ years of experience in credit card or consumer lending analytics, including marketing, statistical analysis, performance optimization, and product development within financial services
• 3+ years of experience in project management
• Proficient in SQL, Tableau, and large-scale data handling
• Skilled in statistical analysis (A/B testing, regression, time-series forecasting)
• Experienced in segmentation, predictive and financial modeling, and advanced analytics tools
• Bachelor’s Degree in Economics, Finance, Statistics, Engineering, Computer Science or a related quantitative field is required

• Snowflake experience preferred
• Preferred experience in statistical model development, validation, and performance monitoring
• Proficiency with data warehousing and business intelligence tools preferred

Cigna Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays