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This role is responsible for driving CD Excellence execution across Cambodia & Laos. It ensures deployment of frameworks, capability building, execution governance, and performance tracking across all channels, distributors and agencies to deliver consistent, high-quality market execution.
Job Responsibility:
Drive CD Excellence execution across Cambodia & Laos
Deploy global and SEA–Indochina CD Excellence frameworks into Cambodia & Laos with flawless execution
Translate CD priorities and business strategy into actionable execution playbooks for both markets
Lead Perfect Store deployment and ensure consistent scoring & governance across channels
Lead APSARA and Champa Project, one of the key selling with purpose program for Cambodia and Laos to deliver business result and impactful toward society
Drive geo-expansion execution strategies to unlock incremental coverage and weighted distribution
Lead execution scorecards: distribution, visibility, pricing, NPD landing, OSA, display
Conduct regular market audits across Cambodia & Laos to assess availability, visibility, and compliance
Analyze gaps and define corrective action plans with GT, CD, and Distributor and Agency teams
Establish and govern an execution performance review routine with both country teams and distributors
Build distributor and frontline capability through structured training programs (PJP, coverage, sales fundamentals, execution excellence)
Lead capability assessments and partner with HR on capability development plans
Strengthen Field Capability Score (FCS) through coaching & improvement routines
Develop and refresh functional Sales Academy materials to maintain consistent training quality
Partner with Channel to land campaigns and innovations flawlessly in both countries
Ensure alignment of execution KPIs, routines, and governance across markets
Support Sales & Distributor Operations in embedding execution discipline
Collaborate with Marketing to ensure POSM development meets channel guidelines and execution requirements
Use dashboards & execution tools to translate data into actionable insights
Support Monthly Business Reviews (MBR) & Quarterly Business Reviews (QBR) for Cambodia & Laos
Drive continuous improvement projects to simplify and improve execution processes
Lead post-initiative evaluations to capture learnings and build robust execution playbooks
Requirements:
Bachelor’s degree in business, Marketing, or related field