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To supervise and drive performance of the Digital Care & Social Media team, ensuring timely, professional, and consistent handling of customer interactions across all digital and social media platforms (e.g., Email, SMS, WhatsApp, Facebook, X, Instagram, App). The role ensures delivery of high-quality customer experience, adherence to SLAs/KPIs, operational discipline, and continuous improvement of digital and social media engagement.
Job Responsibility
Drive daily digital and social media operations ensuring SLA adherence, queue management, and timely resolution of customer queries
Lead team performance and quality, including coaching, monitoring KPIs, and improving NPS
Manage digital and social media channels ensuring proper case handling, tagging, and backlog control
Handle escalations and critical customer issues, ensuring fast and effective resolution
Partner with internal teams and vendors to resolve system/process gaps and improve customer experience
Analyze performance data and trends to drive continuous improvement and operational efficiency
Ensure compliance with SOPs, data privacy, and regulatory standards
Requirements
Bachelor’s degree in business administration, Communications, or related field
2 years’ experience in call center, digital and social media customer care operations
1-2 years in a supervisory or team leader role
Strong product and service knowledge within telecom/customer service environment
Ability to lead, motivate, and develop social media and digital care advisors
Strong understanding of digital and social media platforms
Ability to manage customer sentiment and improve NPS
Data-driven mindset for performance tracking and decision-making
Excellent written communication for effective digital and social media engagement
Understanding of KPIs, SLAs, and call center processes