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The Cadillac Marketing Coordinator will be responsible for coordinating, developing executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our premium automotive brands and nameplates positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.
Job Responsibility
Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards
Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization
Pretest and posttest initiatives to have target's insights supporting content/media initiatives
Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar
Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand's global standards
Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization
Develop and oversee the CRM strategy to ensure it aligns with the brand's planning and enhances customer relationships
Engage with customers through various channels to build strong relationships and encourage repeat business and referrals
Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed
Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts
Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand's commitment to excellence
Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives
Willingness to adopt a test & learn mentality to foster innovative solutions
Requirements
Bachelor's degree in Marketing, Business Administration, or related field
Proficiency in English and Portuguese
Proficient in Microsoft Office
Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors
Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors
Excellent organizational and project management skills
Availability to work at São Caetano do Sul/SP
Nice to have
Spanish
Ability to work under pressure and manage multiple projects simultaneously
Positive, proactive attitude and self-oriented
Data-driven mindset
Teamwork
Dealing with ambiguity approach
Exceptional communication and interpersonal skills