C&E Marketing Manager Job at 14forty (Epsom)

Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy for conference and event spaces across Jockey Club Racecourses, with a focus on our London Racecourses. This role focuses exclusively on non-race day revenue, promoting our venues for meetings, conferences, exhibitions, private events and occasional ticketed events. You will be responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and bookings for our event spaces. This is a hands-on role requiring creativity, commercial acumen and strong project management skills.

Job Responsibility

Marketing Strategy & Planning: Develop and implement marketing plans to promote conference and event spaces across multiple racecourses
Identify target markets and create tailored campaigns to drive leads and conversions
Ensure all marketing activity is underpinned by clear objectives that support conference and event revenue
Budget Management: Manage a budget to deliver targeted activity that demonstrates ROI
Invoice management
Campaign Management: Deliver multi-channel campaigns (email, social media, paid advertising, owned advertising, exhibitions/events and content marketing)
Manage campaign budgets and report on ROI and performance metrics
Own the marketing and communications calendar, ensuring all content, campaigns, events, seasonal opportunities and relevant national days can be seen at a glance and are planned and executed
Proactively identify key focus periods and implement campaigns that support commercial objectives
Digital Marketing & SEO: Oversee C&E website content and work closely with our chosen digital agency to optimise online presence and lead generation in line with venues commercial objectives
Create and post relevant social media content for each venue growing followers, reach and engagement
Promote client events, demonstrating added value to their contract
Creative & Design: Produce basic creative, e.g. social media assets, to brand guidelines using Canva or Adobe
Manage an external design agency to produce high-quality marketing collateral, including brochures, racecourse screen content etc
Work with the Sales team to create a compelling sales tool kit, that is regularly reviewed and updated with new content
Develop and commission compelling content to execute briefs that drive brand awareness and event enquiries
Act as a brand guardian for your venues and The Jockey Club Experiences
Stakeholder Collaboration: Work closely with venue teams and sales teams to understand offerings and create compelling propositions
Maintain strong communication with venue GMs and operational teams to understand priorities and key stories
Liaise with internal teams, including The Jockey Club's Central Marketing department, to ensure brand consistency, compliance and alignment with overall business objectives
On a day-to-day basis work with other C&E Marketing Manager's and Head of C&E Marketing to ensure alignment and support efficiencies
Email Marketing/ Data Enhancement: Plan, build, and send targeted email campaigns that engage audiences, nurture leads, and drive bookings
Monitor engagement and optimise for performance
Ensure all data capture and storage complies with GDPR/ PECR and company data protection policies
Maintain accurate and secure customer data within CRM systems
Develop and execute plans to compliantly capture and target more C&E data
PR & Comms: Work with our chosen PR agency to plan and create content that will be published in C&E trade press
Write, edit and proofread copy for multiple channels – audience focussed with attention to detail
Analytics & Reporting: Track campaign performance, analyse data and provide detailed reports with actionable insights
Ensure all marketing activity is tracked rigorously and reported regularly to key stakeholders

Requirements

Proven experience in marketing, ideally within events or venues
Comfortable using basic design platforms e.g. Canva or Adobe applications
Strong knowledge of digital marketing, including SEO, PPC, and social media
Hands-on marketing experience with pro-activity at the heart of everything you do
Excellent project management and stakeholder engagement skills
Ability to manage external agencies and deliver projects on time and within budget
Ability to manage multiple stakeholders – leading the marketing narrative
Creative thinker with strong copywriting and content creation skills
Analytical mindset with ability to interpret data and adapt strategy
Comfortable working across multiple sites, as a team and independently
Be curious about the latest marketing, technology and A.I. trends
Full driving licence and access to a vehicle to carry out regular travel between venues and HQ

What we offer

Medicash - Healthcare benefits, including dental, optical and therapy treatments (includes up to 4 dependent children)
Aviva Digicare - Free annual healthcare check
Exclusive Benefits & Wellbeing site (Perks at Work)
Entertainment discounts - up to 55% off cinema tickets
Health & Wellbeing discounts - Discounts for Nuffield Health (20%) and Pure Gym (10%)
Travel discounts - Discounts with holiday companies such as TUI and Expedia
Shopping discounts - Save up to 15% at high street and online stores by purchasing Shopping Cards
Meals on duty
Vodaphone discounts
Pension scheme and Life Assurance
Employee Assistance Programme
23 days + BH's and additional day off for your birthday
2 days additional leave, following return from Maternity leave during first year back
Competitive and supportive family benefits
Day off for baby's first birthday
Holiday purchase scheme
On-going training & development and career pathways
Professional subscriptions paid
Financial wellbeing programme and preferred rates on salary finance products

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C&E Marketing Manager

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