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As a Business Systems Analyst, you will be a key strategic partner within Greenfield Global’s IT team, reporting to the IT Business Systems Analysis Manager. In this dynamic role, you will act as the vital link between Sales, Marketing, Customer Service, and IT, driving innovation and digital transformation across business processes. Your mission: to enhance business performance and customer experience by translating organizational needs into smart, scalable technology solutions. You will lead efforts to capture and analyze business requirements, optimize end-to-end processes, and ensure seamless integration of business platforms. Leveraging Dynamics 365, including Customer Insights Journeys, Sales, Customer Service, and Omnichannel, you will design and implement solutions that personalize experiences, streamline operations, and empower teams to deliver exceptional value. Your expertise in data migration and integration ensures robust connectivity and unified commercial systems.
Job Responsibility:
Strategic System Analysis: Analyze and optimize business processes, in Sales, Marketing, and Customer Service, to enhance customer engagement
Requirements Gathering & Solution Design: Partner with cross-functional teams, including business stakeholders, developers, and consultants, to capture business needs and translate them into scalable, customer-centric technology solutions, while ensuring alignment with overall business expectations
Customer Engagement Process Expertise: Design, implement, and continuously improve customer engagement processes within Dynamics 365, including sales cycles, lead and opportunity management, and customer journey mapping, to ensure solutions meet business requirements and drive measurable outcomes
Data Driven Insights: Leverage advanced analytics tools to uncover trends, generate actionable insights, and support data-informed decision-making that drives commercial performance
Technology Implementation & Integration: Support the deployment and integration of new commercial systems and enhancements, ensuring seamless connectivity across platforms and alignment with business goals
Documentation Create and maintain comprehensive (BRD) Business Requirements Documents for business systems to support transparency and traceability
Project Management: Lead and manage system initiatives from inception to completion, ensuring timely delivery of assigned milestones, alignment with stakeholder expectations, and measurable business impact
Training and Support: Empower business users and subject matter experts through training and support, ensuring adoption of new tools and maximizing return on technology investments
AI-Driven Insights & Analytics: Leverage built-in AI models within Dynamics 365 CE to support data-driven decision-making through lead and opportunity scoring, customer sentiment analysis, churn prediction, and sales forecasting
Innovation and Continuous Improvement: Stay ahead of industry trends by researching emerging technologies, attending relevant conferences, and continuously identifying opportunities to enhance system capabilities and customer value
Cross-Functional Collaboration: Work closely with IT, Sales, Marketing, Finance and Customer Service teams, to ensure commercial systems meet business needs and are effectively integrated. Collaborate with development teams to make sure that requirements support business objectives and all regulatory standards are clearly understood and properly implemented
Stakeholder Communication: Communicate clearly and concisely with stakeholders, keeping them informed about project statuses, milestones, and potential issues
Business Partnership & Value Realization: Ensure commercial applications are effectively utilized to support strategic objectives, enhance customer experience, and drive business growth. Collaborate with subject matter experts to align system capabilities with business needs and maximize the value of enterprise solutions
Requirements:
Excellent analytical and critical thinking skills
Strong understanding of data analysis, process mapping and solution design
Ability to thrive in a fast-paced, dynamic work environment
Possesses Company values of honesty, integrity, respect, commitment and open to change while modelling the Company Core Principles in all activities
Ability to foster collaborative, cross department relationships to meet common objectives
The ideal candidate brings positive energy and enthusiasm to the team, making collaborative efforts enjoyable and inspiring colleagues to optimize business systems and processes while fostering growth and a dynamic work environment
Must be able to work on a team
Bachelor’s degree in computer science, Information Technology, Business Administration, or a related field
5+ years of hands-on experience in Microsoft Dynamics CRM / ERP Dynamics 365 F&O/SCM) including Customer Engagement implementation
Demonstrated experience with Dynamics 365 Customer Insights Journeys, Sales, Customer Service, Omnichannel, and data migration/integration
Deep understanding of customer engagement processes in D365, including sales cycles, lead and opportunity management, and customer journey mapping
Experience supporting go-to-market strategies, customer engagement initiatives or digital transformation projects
Familiarity with KPI’s and metrics used in sales and marketing experience
Familiarity with AI and machine learning concepts for commercial applications. Such as Dynamics 365 Sales Agent and Copilot features
Experience with Agile/Scrum methodologies, including managing work items, tracking progress, and collaborating effectively using Azure DevOps
Must be willing to travel to meet business objectives, up to 15%
Nice to have:
Microsoft Dynamics 365 Certifications:Relevant certifications such as Microsoft Dynamics 365 Customer Engagement Functional Consultant Associate, Power Platform Functional Consultant Associate
Technical Skills:Experience with system integration, data modeling, integration patterns and API usage
What we offer:
Formal and informal training opportunities
Comprehensive health and dental benefits
Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
Vacation time exceeding industry standards
Company funded retirement savings program with individual contribution opportunities
Meaningful and challenging work
Curated intentional culture focused on growth and development, engagement, and communication