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A leading global health and wellness technology brand is expanding into China, entering one of our most important 0-to-1 markets. Unlike other global markets where we already have brand recognition, China requires us to build product education, trust, and desire from the ground up. This role will be critical in building initiatives that directly move the business. We're looking for a business-minded operator to help drive our next phase of growth in China. This is a high-ownership, generalist role: you'll lead cross-functional initiatives, turn data into decisions, and take new opportunities from 0 to 1 - with a strong bias toward initiatives that directly move the business. You'll work closely with the China Market Lead as a true right hand, owning execution end-to-end so the team can focus on the highest-impact bets.
Job Responsibility
End-to-end project and program management on cross-functional initiatives, including planning and executing on-the-ground growth initiatives across key cities
Demand-generation execution - community activations, brand partnerships, and creator/KOL collaborations - translated into measurable, repeatable playbooks
Customer discovery and cross-channel experimentation (events, partnerships, content) to identify what actually drives demand
Data analysis, dashboarding, and reporting to track performance and inform strategy
New go-to-market and partnership opportunities: scoping, ROI modeling, and 0-1 execution
Requirements
4-6 years across growth, business operations, or strategy, with a proven track record of owning a business outcome (revenue, growth, or P&L-adjacent metrics)
Background (5+ years) in integrated marketing, GTM, e-commerce, or strategic operations, along with experience executing offline events
Commercial mindset
Experience taking projects from 0-1 with little oversight
Strong analytical and problem-solving skills
Fluent in Mandarin and English
Exceptional communication and stakeholder management
Hard-working and high-intensity, thriving in a fast-paced, high-standards environment
Nice to have
Genuine interest in fitness, health, tech, or the broader wellness space