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Business Messaging Specialist

India, Mumbai · Job Posted January 25, 2026
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Job Description

Meta is seeking an exceptional individual to serve as a Specialist for Business Messaging for our strategic clients in India. This role is focused on growing our business on WhatsApp which serves mid and large sized clients in India. The candidate will possess proven skills around Sales, Solutioning & Customer Success and effectively influence & communicate at management levels. The candidate will thrive in a team-oriented environment, working with the Product, Business Development, Marketing, Operations and Engineering teams to develop new ways we can improve the WhatsApp Business Messaging experience.

Job Responsibility

  • Develops compelling, value-proposition presentations (e.g. with the use of business cases) and specialized business plans for customers that drive business outcomes. Demonstrates thought leadership and presents business plans to customers to generate new opportunities
  • Builds relationships with CXO/decision makers across business, technical, customer experience, marketing such as to gain mindshare on WhatsApp as a strategic platform
  • Develops a comprehensive understanding of customer's business needs and strategies and offers solutions on WhatsApp as a platform. Creates trust to influence for impact and acts as a trusted advisor to help the customer transform their business
  • Develops strategies to manage pipelines and meet sales goals by reviewing forecasts, assessing and mitigating risks, and ensuring strategy alignment with business priorities. Leverages available solutions as well as engages partners to build new solutions for customers as per the business priorities of customers
  • Actively seeks customer feedback (both formal and informal) of assigned accounts regarding ways to identify and understand the drivers of satisfaction and/or dissatisfaction. Engages Support & Engineering teams to address issues, determine the root cause of problems, remove blockers, and improve the customer's overall experience
  • Work with client facing teams and cross-functional colleagues to gather client feedback to help influence product decisions Provides feedback to product and engineering teams to identify product gaps that can help open new, large markets
  • Work with in-market global Messaging teams to craft high impact scalable programs to deepen client relationships and drive incremental revenue growth. Delivers training and builds global playbooks/guides for clients regarding best practices around product implementation and solutions success. Work with Meta Leadership and cross-functional teams to develop strategies to scale client facing activities

Requirements

  • Experience of sales and business development background, with 8+ years of enterprise selling experience
  • Possess executive presence and experience in building trust with CXO/ Decision makers and articulating business value to key decision makers
  • Experience in leading and driving the entire sales cycle, orchestrating virtual selling teams where necessary, leveraging repeatable offerings that maximize revenue and increase customer satisfaction
  • Experience operating autonomously across multiple teams, demonstrated critical thinking, and thought leadership
  • Analytical and problem-solving experience with large-scale systems
  • Bachelor’s degree or equivalent work experience

Nice to have

Masters in Business Administration

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