CrawlJobs Logo
Meta Logo Meta · -

Business Marketing Workflow Automation Lead

United States, Austin 182000.00 - 252000.00 USD / Year · Job Posted March 20, 2026
Apply Position
Job Link Share

Job Description

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, and is responsible for driving AI-led marketing automation. We are seeking a Business Marketing Workflow Automation Lead to design, deploy, and drive adoption of AI-native workflows that transform how growth campaigns are planned, launched, and executed. This leader will act as an internal leader of AI-led growth execution, working with marketing, product, data, and engineering teams to create durable and reusable capabilities embedded in Meta's products and tools.

Job Responsibility

  • Partner with leaders and practitioners across growth, marketing, product, analytics, and engineering to identify the highest impact AI use cases
  • Reimagine how campaigns are planned, launched, tested, and optimized using AI tools and agents
  • Pilot, deploy, and scale AI-native growth marketing workflows and agent systems that can materially reduce campaign setup and launch time
  • Establish best practices and standards for AI growth execution, such as quality rubrics and QA processes to ensure high-quality output
  • Support build vs. buy decisions for generative AI and agentic capabilities by trading off feature depth, time, privacy, and cost relative to growth marketing execution goals
  • Define the measurement framework for AI-driven growth execution, such as velocity, quality, adoption, and downstream business impact including ROI, user growth, and revenue lift
  • Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing
  • Represent growth execution perspectives in AI platform discussions across Meta
  • Stay current on generative AI and martech innovations to quickly assess opportunities to pilot new tools and integrate them into workflows

Requirements

  • 10+ years in marketing roles, with direct experience using and deploying AI tools
  • Hands-on experience applying AI to real-world marketing problems
  • Influence without authority in complex orgs
  • Experience partnering with engineering to scope, build and deploy solutions
  • Experience working with highly ambiguous problems and starting from zero

What we offer

  • bonus
  • equity
  • benefits
Meta - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Business Marketing Workflow Automation Lead

8 matching positions

Marketing Automation Administrator

The Marketing Operations team is looking for a Marketing Automation Administrato...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
bazaarvoice.com Logo
Bazaarvoice
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8-10 proven years of experience in marketing automation/operations
  • 2 to 3 years in managerial experience
  • Marketo certified business practitioner is required
  • Expertise in Marketo
  • Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, automation workflow and Marketo administration
  • Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing
  • Strong understanding of CRM platform, Salesforce
  • Ability to troubleshoot integration issues between Marketo and Salesforce
  • Experience working with global teams and understanding regional compliance laws (GDPR, CAN-SPAM)
  • Excellent English communication skills (verbal and written)
Job Responsibility
Job Responsibility
  • Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo
  • Manage and optimize web forms, Marketo landing pages, lead segmentation
  • Monitor campaign performance and deliver actionable insights to marketing and sales teams
  • Own the architecture, governance, and optimization of the Marketo instance
  • Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff
  • Enforce best practices for database management, GDPR compliance, and campaign tracking
  • Design, implement and manage advanced lead scoring models, and lifecycle workflows
  • Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations
  • Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns & system developments
  • Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

As a Marketing Automation Manager on the team, you will own the systems and proc...
Location
Location
United States , San Mateo
Salary
Salary:
140000.00 - 200000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment
  • Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows
  • Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic
  • Advanced SQL skills and working knowledge of Python
  • experienced in building or maintaining data pipelines and ETL processes
  • Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda)
  • Process-oriented mindset with experience managing campaign ops at scale
  • Excellent communication and documentation skills
  • Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel
  • 0 Inbox mentality
Job Responsibility
Job Responsibility
  • Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
  • Own and optimize lead ingestion, enrichment, routing, and lifecycle management
  • Champion marketing ops best practices and scale-friendly infrastructure
  • Partner cross-functionally with sales, engineering, analytics, and brand
  • Own everything from day-to-day campaign execution to scaling campaign operations
  • Translate campaign requirements into scalable systems workflows
  • Build infrastructure to support campaign performance monitoring, attribution, and insights
  • Act as the go-to expert for tools like Marketo/Hubspot and Salesforce
  • Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives
  • Build scalable automations and integrations across MarTech tools
What we offer
What we offer
  • Healthcare programs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions
  • Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Fulltime
Read More
Arrow Right

Lead Go To Market Systems Engineer

Apollo is seeking a hands-on Manager, GTM Business Systems to architect the next...
Location
Location
United States; Canada
Salary
Salary:
135000.00 - 162000.00 USD / Year
apollographql.com Logo
Apollo GraphQL
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with integrating GTM systems via their APIs
  • Not afraid to dig into the systems - spending time configuring them and learning best practices
  • Can leverage SQL queries to build reports/dashboards, and can build in our GTM analytics tools
  • Cross functional experience working with stakeholders to understand business requirements and translate them into solutions
  • Able to manage multiple projects at one time, keeping stakeholders informed on progress on a regular basis
  • Experienced in how new and AI-native GTM technologies can improve a GTM tech stack
  • Hands-on Salesforce CRM experience, with a wide understanding of GTM systems and integrations
  • Familiar with GTM tools like Marketo, and JIRA, and how they support Sales, Marketing, and Customer Success workflows
  • Strong understanding of APIs and hands-on experience integrating GTM tools (e.g., Salesforce, Marketo) via API connections
  • Ability to design and build systems that support Product-Led Growth (PLG) motions, including usage tracking, automated nurture flows, and PQL surfacing
Job Responsibility
Job Responsibility
  • Ensure a productive GTM organization across Marketing, Sales, and Customer Success, powered by accurate data and actionable insights from well-integrated tools
  • Partner with GTM and Product leadership to shape the business systems roadmap, aligning it to revenue goals and driving operational efficiency
  • Own, configure, and maintain Salesforce and related GTM applications (Outreach, Common Room, Gong, Jira, marketing automation, and more)
  • Optimize data flow and reporting across core systems including Salesforce, Marketo, Vitally, JIRA, and more to ensure timely, accurate signals that drive faster deal cycles
  • Develop and maintain dashboards that provide clear visibility into GTM performance and support informed decision-making across teams
  • which may require SQL
  • Design and implement GTM workflows and automations that reduce manual effort, streamline handoffs, and accelerate execution across the funnel
  • Own system-related projects end-to-end - from requirements gathering through launch and ongoing support - partnering closely with GTM leadership on both strategic initiatives and ad-hoc needs
What we offer
What we offer
  • Equity
  • Choice of 3 Anthem Blue Cross medical plans
  • California residents can also choose from an additional 2 Kaiser medical plans
  • Dental and Vision benefits are provided by Sun Life Financial
Read More
Arrow Right

Global Marketing Automation Architect

The Global Marketing Automation Architect is responsible for designing, governin...
Location
Location
Poland , Kraków
Salary
Salary:
Not provided
content.perkinelmer.com Logo
PerkinElmer
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline
  • 7+ years of experience in B2B marketing automation, demand generation operations, or marketing technology architecture
  • Expert-level experience with HubSpot marketing automation, including workflow architecture, lifecycle management, segmentation, lead scoring frameworks, and advanced campaign reporting
  • Demonstrated experience with integrations between marketing automation platforms and CRM systems, particularly Salesforce
  • Strong understanding of marketing data architecture, campaign attribution models, and reporting frameworks supporting complex B2B marketing organizations
  • Experience designing scalable campaign governance frameworks across global or multi-business-unit organizations
  • Proven ability to translate marketing strategy into automation infrastructure that supports multi-channel digital campaigns and revenue-focused marketing programs
  • Strong project management capabilities and experience coordinating cross-functional marketing, digital, and CRM teams
  • Excellent analytical and communication skills with the ability to translate marketing data into actionable insights for marketing leadership and sales stakeholders
  • A strategic mindset combined with strong technical execution capabilities, enabling both architectural planning and hands-on platform configuration
Job Responsibility
Job Responsibility
  • Design and maintain the global marketing automation architecture within HubSpot, ensuring the platform supports scalable demand generation programs, complex customer journeys, and seamless integration with Salesforce CRM and other digital platforms
  • Develop and govern standardized campaign frameworks, lifecycle models, lead management processes, and automation best practices used by global marketing teams
  • Utilize existing integrations between HubSpot and Salesforce to ensure reliable synchronization of leads, contacts, campaign membership, engagement data, and lifecycle progression across both systems
  • Enforce global campaign governance standards, including campaign naming conventions, tagging frameworks, UTM structures, and attribution models to ensure consistent and reliable reporting across marketing and sales organizations
  • Design advanced audience segmentation strategies using behavioral, firmographic, lifecycle, and engagement data to enable highly targeted digital marketing programs
  • Build and oversee complex automation workflows that guide prospects through the marketing and sales funnel—from anonymous engagement through marketing qualified leads and sales qualified opportunities—while ensuring proper routing and visibility within Salesforce
  • Support and optimize the global lead scoring architecture, ensuring scoring models reflect engagement signals and qualification criteria aligned with sales teams and regional business strategies
  • Partner with digital marketing channel owners (web, paid media, events, social, content, and email) to integrate engagement signals and campaign data into unified contact profiles within HubSpot
  • Support reporting frameworks that provide visibility into campaign performance, funnel progression, pipeline influence, and revenue attribution across integrated marketing channels
  • Provide strategic reporting and insights to marketing leadership, enabling data-driven decisions regarding campaign performance, marketing investment, and demand generation strategy
What we offer
What we offer
  • Private healthcare including dental care
  • Life and long-term disability insurance
  • MyBenefit Cafeteria system
  • Multisport Card
  • Social Fund Subsidies
  • Home Office allowance
  • Tuition reimbursement
  • Referral awards
  • Internal career development opportunities in multiple business areas
  • Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company
Read More
Arrow Right

Global Marketing Automation Architect

The Global Marketing Automation Architect is responsible for designing, governin...
Location
Location
United Kingdom , High Wycombe
Salary
Salary:
Not provided
content.perkinelmer.com Logo
PerkinElmer
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline
  • 7+ years of experience in B2B marketing automation, demand generation operations, or marketing technology architecture
  • Expert-level experience with HubSpot marketing automation, including workflow architecture, lifecycle management, segmentation, lead scoring frameworks, and advanced campaign reporting
  • Demonstrated experience with integrations between marketing automation platforms and CRM systems, particularly Salesforce
  • Strong understanding of marketing data architecture, campaign attribution models, and reporting frameworks supporting complex B2B marketing organizations
  • Experience designing scalable campaign governance frameworks across global or multi-business-unit organizations
  • Proven ability to translate marketing strategy into automation infrastructure that supports multi-channel digital campaigns and revenue-focused marketing programs
  • Strong project management capabilities and experience coordinating cross-functional marketing, digital, and CRM teams
  • Excellent analytical and communication skills with the ability to translate marketing data into actionable insights for marketing leadership and sales stakeholders
  • A strategic mindset combined with strong technical execution capabilities, enabling both architectural planning and hands-on platform configuration
Job Responsibility
Job Responsibility
  • Design and maintain the global marketing automation architecture within HubSpot, ensuring the platform supports scalable demand generation programs, complex customer journeys, and seamless integration with Salesforce CRM and other digital platforms
  • Develop and govern standardized campaign frameworks, lifecycle models, lead management processes, and automation best practices used by global marketing teams
  • Utilize exisiting integrations between HubSpot and Salesforce to ensure reliable synchronization of leads, contacts, campaign membership, engagement data, and lifecycle progression across both systems
  • Enforce global campaign governance standards, including campaign naming conventions, tagging frameworks, UTM structures, and attribution models to ensure consistent and reliable reporting across marketing and sales organizations
  • Design advanced audience segmentation strategies using behavioral, firmographic, lifecycle, and engagement data to enable highly targeted digital marketing programs
  • Build and oversee complex automation workflows that guide prospects through the marketing and sales funnel—from anonymous engagement through marketing qualified leads and sales qualified opportunities—while ensuring proper routing and visibility within Salesforce
  • Support and optimize the global lead scoring architecture, ensuring scoring models reflect engagement signals and qualification criteria aligned with sales teams and regional business strategies
  • Partner with digital marketing channel owners (web, paid media, events, social, content, and email) to integrate engagement signals and campaign data into unified contact profiles within HubSpot
  • Support reporting frameworks that provide visibility into campaign performance, funnel progression, pipeline influence, and revenue attribution across integrated marketing channels
  • Provide strategic reporting and insights to marketing leadership, enabling data-driven decisions regarding campaign performance, marketing investment, and demand generation strategy
Read More
Arrow Right
New

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States , Utah
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right
New

Senior Marketing Operations Lead (Lifecycle & Automation)

Location
Location
United States , Chicago
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right