CrawlJobs Logo
Meta Logo Meta · -

Business Marketing Workflow Automation Lead

United States, Austin 182000.00 - 252000.00 USD / Year · Job Posted March 20, 2026
Apply Position
Job Link Share

Job Description

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, and is responsible for driving AI-led marketing automation. We are seeking a Business Marketing Workflow Automation Lead to design, deploy, and drive adoption of AI-native workflows that transform how growth campaigns are planned, launched, and executed. This leader will act as an internal leader of AI-led growth execution, working with marketing, product, data, and engineering teams to create durable and reusable capabilities embedded in Meta's products and tools.

Job Responsibility

  • Partner with leaders and practitioners across growth, marketing, product, analytics, and engineering to identify the highest impact AI use cases
  • Reimagine how campaigns are planned, launched, tested, and optimized using AI tools and agents
  • Pilot, deploy, and scale AI-native growth marketing workflows and agent systems that can materially reduce campaign setup and launch time
  • Establish best practices and standards for AI growth execution, such as quality rubrics and QA processes to ensure high-quality output
  • Support build vs. buy decisions for generative AI and agentic capabilities by trading off feature depth, time, privacy, and cost relative to growth marketing execution goals
  • Define the measurement framework for AI-driven growth execution, such as velocity, quality, adoption, and downstream business impact including ROI, user growth, and revenue lift
  • Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing
  • Represent growth execution perspectives in AI platform discussions across Meta
  • Stay current on generative AI and martech innovations to quickly assess opportunities to pilot new tools and integrate them into workflows

Requirements

  • 10+ years in marketing roles, with direct experience using and deploying AI tools
  • Hands-on experience applying AI to real-world marketing problems
  • Influence without authority in complex orgs
  • Experience partnering with engineering to scope, build and deploy solutions
  • Experience working with highly ambiguous problems and starting from zero

What we offer

  • bonus
  • equity
  • benefits
Meta - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Business Marketing Workflow Automation Lead

8 matching positions

Business Analyst - Workflow & Automation

As a Business Analyst in the Workflow and Automation team, you will be the bridg...
Location
Location
India , Hyderabad
Salary
Salary:
Not provided
alterdomus.com Logo
Alter Domus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of Business Analysis experience
  • At least 2 years dedicated to Automation or Digital Transformation projects
  • Deep understanding of BPM (Business Process Management) and workflow orchestration tools (e.g., Jira Service Management, n8n and Anthropic tool chain)
  • Proven track record in projects involving Low-Code automation platforms
  • A strong conceptual understanding of Agentic AI
  • Ability to understand how data flows between disparate systems via APIs
  • Experience in Fund Administration, Debt Capital Markets, or Private Equity is highly desirable
  • Good working knowledge of JIRA
Job Responsibility
Job Responsibility
  • Facilitate workshops with business leads to map 'As-Is' processes and design 'To-Be' automated workflows
  • Identify use cases for Agentic AI
  • Translate high-level business needs into detailed functional specifications, user stories, and technical flowcharts for developers
  • Prioritize a backlog of automation opportunities based on ROI, risk mitigation, and impact on client service levels
  • Act as the primary liaison between 'The Business' and 'The Devs'
  • Lead User Acceptance Testing (UAT) for automated solutions
What we offer
What we offer
  • Support for professional accreditations such as ACCA and study leave
  • Flexible arrangements, generous holidays, plus an additional day off for your birthday
  • Continuous mentoring along your career progression
  • Active sports, events and social committees across our offices
  • 24/7 support available from our Employee Assistance Program
  • The opportunity to invest in our growth and success through our Employee Share Plan
  • Plus additional local benefits depending on your location
Read More
Arrow Right

Business Services Automation Lead

The Business Services Automation Lead is responsible for defining and executing ...
Location
Location
Poland , Krakow
Salary
Salary:
Not provided
aptiv.com Logo
Aptiv plc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience including: Business process automation and AI-driven solutions, ideally in a global or shared services environment
  • People leadership, mentoring, and team development
  • Proven track record in designing and implementing automation strategies using diverse technologies (RPA-UiPath, AI/ML, NLP, process mining, ServiceNow)
  • Demonstrated ability to deliver measurable results through automation
  • Knowledge of application development lifecycle and integration patterns
  • Familiarity with multiple automation platforms and AI services
  • Understanding of data-driven automation and leveraging AI for predictive and prescriptive analytics
Job Responsibility
Job Responsibility
  • Own and evolve the GBS automation and AI roadmap, aligned with strategic transformation goals
  • Develop and maintain automation frameworks, governance models, and best practices for scalability and compliance
  • Define solution standards, documentation, and approval workflows for automation initiatives
  • Establish and manage an Automation Center of Expertise (CoE), selecting appropriate technologies (RPA, AI/ML, NLP, process mining, ServiceNow, workflow orchestration)
  • Identify, evaluate, and prioritize automation opportunities across GBS, SCM, HR, Finance, and other departments, ensuring measurable business impact
  • Drive productivity improvements through automation and AI-driven solutions
  • Oversee operational management of digital workforce, monitoring performance and optimizing utilization
  • Benchmark market trends and integrate advanced AI capabilities (e.g., predictive analytics, generative AI, conversational bots)
  • Collaborate with IT on technology selection, infrastructure, and security compliance
  • Ensure consistency and continuity across multiple delivery teams through solution design reviews
What we offer
What we offer
  • Private health care (Signal Iduna) and Life insurance for you and your beloved ones
  • Well-Being Program that includes regular webinars, workshops, and networking events
  • Hybrid work (min. 47 days/yr of remote work, flexible working hours)
  • Employee Pension Plan paid by the employer (you get + 3,5% on each gross salary)
  • Access to sports groups and Multisport card
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead (Lifecycle & Automation)

Location
Location
United States , Chicago
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States , Utah
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right

Information Technology Business Lead Analyst (Vice President)

The IT Business Analyst/ Project Manager is a senior-level position responsible ...
Location
Location
Hong Kong SAR , Hong Kong
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in technology project management, business analysis, or delivery leadership within a Capital Markets business is essential
  • Experience in Capital Markets products
  • Prime Brokerage Cash, Prime Brokerage Synthetics and end to end trade lifecycle workflows will be highly relevant to this role
  • Hands‑on experience leveraging AI and automation for productivity with knowledge of emerging AI use cases in PM/BA/Technology functions highly desirable
  • Demonstrated ability to effectively use complex analytical, interpretive, and problem-solving techniques
  • Strong analytical, documentation, and problem‑solving skills with ability to translate complex requirements into clear, actionable designs
  • Stellar Communicator, written and verbal communication is a genuine differentiator. Tailors message, medium, and tone to audience with precision and impact
  • Familiarity with SDLC and Agile development methodologies including tools such as Jira & Confluence
  • Strong influencing and negotiation skills
  • ability to build and maintain effective networks and relationships
Job Responsibility
Job Responsibility
  • Own and drive the creation of business/ functional requirements and change requests, documenting solution and managing end to end project delivery
  • Integrate modern tools and emerging technologies including AI‑enabled automation, collaboration platforms, to enhance productivity and streamline delivery workflows
  • Manage relationship with Business and take ownership for providing regular project updates to key business and technology stakeholders
  • Excellent oral and written communication skills is essential to effectively communicate issues, risks, and progress on complex processes to multiple stakeholders
  • Partner with technology teams to oversee projects, execute plans and ensure critical deliverables are met
  • Proactively identify risks, issues, and blockers
  • escalate with precision and propose credible mitigations before they become crises
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

We are looking for a Marketing Automation Manager to lead the strategy and execu...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Marketo certification, such as Marketo Certified Expert or a comparable credential
  • At least 5 years of experience in marketing automation, including substantial hands-on work with Marketo
  • Proven ability to support integrations involving Marketo, NetSuite CRM, and middleware solutions such as Dell Boomi
  • Strong data skills, including the ability to work with SQL or similar tools for data analysis and manipulation
  • Experience applying segmentation, personalization, and optimization techniques across automated marketing programs
  • Familiarity with multi-channel campaign execution and marketing attribution methods
  • Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities effectively
  • Clear written and verbal communication skills with a collaborative approach to cross-functional work
Job Responsibility
Job Responsibility
  • Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo
  • Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow
  • Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance
  • Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes
  • Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals
  • Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health
  • Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities
  • Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement
  • Provide direction and support to less experienced team members involved in marketing operations or campaign automation work
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Process Automation Lead - Supply

We are seeking a builder who can identify opportunities, solve complex problems,...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
tripadvisor.com Logo
Tripadvisor
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in sales, marketing, operations, with a proven track record of driving process automation and operational transformation
  • At least 1+ years of experience focused on applied AI, Generative AI, or intelligent automation
  • Strong understanding of LLM capabilities and limitations, AI agents, workflow automation, prompt engineering, and orchestration frameworks
  • Hands-on experience with enterprise AI tools and a proven ability to rapidly prototype and demonstrate working solutions
  • Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work
  • Proven ability to operate effectively with a global-first mindset
  • Natural ability to bridge business challenges and technical solutions
  • Proven ability to influence stakeholders, drive adoption of new technologies, and execute complex initiatives across cross-functional teams in a matrixed environment
  • Highly analytical, comfortable with ambiguity, and energized by solving the company's hardest problems through experimentation, rapid iteration, and execution
Job Responsibility
Job Responsibility
  • Strategic Process Mapping: Partner with teams across the Supply organization to identify high-friction workflows, operational bottlenecks, and high-impact opportunities for AI and automation
  • AI-Driven Transformation: Translate emerging AI capabilities, including Generative AI, AI agents, copilots, workflow automation, and predictive analytics into scalable solutions that improve productivity, supplier experience, and business outcomes
  • Solution Design & Automation: Design, prototype, and implement AI-powered solutions, automation that streamline workflows, eliminate manual effort, and enable teams to scale more effectively
  • Full-Lifecycle Ownership: Lead automation initiatives from discovery and business case development through implementation, adoption, measurement, and continuous improvement
  • Cross-Functional Leadership: Partner with Product, Engineering, Data, Legal, Security, Compliance, and operational stakeholders to deliver scalable, secure, and sustainable AI solutions
What we offer
What we offer
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
  • 'Work your way' with flexibility to suit your lifestyle
  • Flexible schedule
  • Donation matching
  • Tuition assistance
  • Lifestyle benefit
  • Travel perks
  • Employee assistance program
  • Health benefits
  • Generous referral scheme
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

The Marketing Automation Manager will join a well-established and high-performin...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years’ hands-on experience building and managing campaigns within HubSpot
  • Experience in integrations within HubSpot, preferably Salesforce CRM
  • Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
  • Familiarity with working with data lakes and integrations into BI tools
  • Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
  • Strong understanding of segmentation strategy, data hygiene and CRM best practice
  • Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
  • Highly proactive, solutions-focused with strong stakeholder and project management skills
  • A test-and-learn mindset with confidence in experimentation and iterative optimisation
  • Comfort operating in high-growth, fast-evolving environments
Job Responsibility
Job Responsibility
  • Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
  • Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
  • Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
  • Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
  • Managing the reporting and analysis of email and data performance
  • Building scalable automation workflows to support complex stakeholder requirements across multiple business units
  • Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
  • Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
  • Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
  • Fulltime
Read More
Arrow Right