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International Marketing (IM) at Meta focuses on accelerating company results by unlocking the full potential of markets outside of North America. More than 90% of our 3Billion+ daily users and more than 50% of our revenue are attributed to international. In addition, it represents a large-scale opportunity for continued growth. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences. We have an exciting opportunity to lead the APAC Business Marketing team. We’re seeking a leader who is a seasoned marketing executive, an independent & globally-minded leader for this varied region, who can inspire the team to achieve their highest potential. You will harness your experience, perspective and capabilities - in close partnership with key stakeholders such as Sales, Communications, Policy, Product, Creative and Media - to deliver exceptional business results. As a key member of the APAC leadership team you will work as part of the overall IM team, in close collaboration with cross-functional partners, peers and teams in EMEA and LATAM, and global Business Marketing partners to advance IM’s long term goals.
Job Responsibility:
Lead the development of marketing strategies and plans that unlock growth opportunities for Meta’s business solutions in APAC
Represent APAC in global workstreams, advocating for regional needs and driving key strategies on behalf of the region and the company
Drive roadmap development and lead the execution against goals across business marketing in the region, always focusing on the biggest opportunities
Develop relationships with key stakeholders while independently representing the marketing perspective, acting as a valued partner
Build, lead and develop a high-performing team. Foster an environment of innovation, continuous improvement and accountability
Serve as a marketing thought leader externally, and internally across the marketing teams at Meta. Model and inspire a founder mindset
Manage budgets and resources to maximize impact and efficiency e.g. Opex, Headcount
Drive operational excellence by fostering the adoption of Artificial Intelligence in all we do, driving productivity gains, simplifying processes and removing barriers, enabling teams to move fast
Requirements:
15+ years experience in a marketing leadership role
Proven track record of leading successful cross-functional programs and teams
Proven experience in the APAC region, evidencing understanding of local market dynamics
Demonstrated track record in setting direction, building plans, and coaching teams for success
Demonstrated creativity, analytical rigour and marketing expertise
People management experience shaped by promoting inclusion and encouraging varied perspectives across the team
Nice to have:
B2B experience within a highly matrixed, global organization