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Business Manager Affiliate Marketing – Africa

North Star Network

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Job Description:

Lead the growth and strategic development of our French-speaking African markets. Collaborate with Product, Content, SEO, Sales, and Data teams to define and execute market strategies, optimize performance, and ensure sustainable business growth across the region.

Job Responsibility:

  • Conduct market research to identify trends, regulatory developments, and competitive opportunities
  • Define and execute growth strategies balancing short-term performance and long-term positioning
  • Prioritize initiatives and resources based on ROI and market maturity
  • Translate business goals into roadmaps with clear KPIs and milestones
  • Own the P&L: monitor revenue, costs, and profitability for your markets
  • Use financial insights to guide decisions and strategic pivots
  • Track key KPIs: traffic, rankings, conversion, FTDs, and ROI
  • Build and maintain performance dashboards and reporting
  • Identify and develop new monetization streams (fixed fees, branded content, partnerships)
  • Coordinate with Product and SEO teams to enhance conversion and performance
  • Diversify revenue through innovative models and collaborations
  • Lead a multidisciplinary squad (Account Managers, Content, SEO)
  • Recruit, coach, and develop team members through clear goals and feedback
  • Foster a culture of ownership, collaboration, and accountability
  • Partner with Product and Content teams to optimize UX, CRO, and editorial strategy
  • Drive experimentation and testing to identify new growth opportunities
  • Monitor local iGaming regulations and ensure all content and campaigns remain compliant
  • Work with Legal and Compliance teams to mitigate risks and adapt strategies
  • Identify new partnership and acquisition opportunities in the Africa FR region
  • Build and maintain transparent, long-term relationships with key partners

Requirements:

  • Native or fluent French and English speaker
  • 5+ years of experience in business management, growth, or performance marketing, ideally in digital media or iGaming
  • Strong analytical and strategic mindset with P&L ownership experience
  • Proven leadership of cross-functional teams
  • Excellent communication and stakeholder management skills
  • Passion for sports, data, and digital media
What we offer:
  • Work on top sports and betting platforms such as AfrikFoot, Football Whispers, and others reaching millions of African fans
  • 100% remote or hybrid flexibility (Africa or Europe-based)
  • Join a dynamic, multicultural team passionate about sports and innovation
  • Career growth opportunities in a fast-scaling international group
  • A culture of autonomy, ownership, and creativity
  • Competitive salary based on experience and seniority

Additional Information:

Job Posted:
December 10, 2025

Work Type:
Remote work
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