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Adevinta Logo Adevinta · Sales

Business Lead Consumer Selling Marketplace

Germany, Berlin · Job Posted March 22, 2026
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Job Description

Consumer Selling is a core growth engine of our transactions businesses, with ambitious plans to significantly scale revenue and market share in Germany over the next few years. To unlock this next growth chapter, we are looking for a Business Lead who will own the P&L, drive reliable commercial performance today, and shape the growth strategy for both our C2C and C2B models. You will report directly to the Transactions Business Director. You will own the P&L for both business lines and regularly report to top management. Our Consumer Selling portfolio is built on two complementary models: C2C marketplace listings: consumers sell their car to other consumers – often achieving the best price, with more manual effort. C2B (direct-to-dealer): a convenient and fast alternative where consumers sell directly to a nearby partner dealership.

Job Responsibility

  • Own the P&L across C2C and C2B, including pricing levers, unit economics, and margin logic
  • Define and deliver a multi-year growth roadmap with clear KPIs and measurable commercial impact
  • Own the strategic narrative, create clarity in ambiguous situations, and proactively identify mitigation measures whenever needed
  • Lead and develop a cross-functional leadership team around product, tech, and operations to shape and deliver against the business goals and strategic objectives
  • Shape and drive the growth strategy for both models (C2C and C2B), including key opportunity discovery, prioritization, and resourcing across all key functions to drive impact at scale
  • Monitor market trends and competitor moves in the German automotive ecosystem and proactively adapt whenever needed
  • Identify and forge external partnerships to further strengthen the ecosystem around the Consumer Selling businesses
  • Implement a performance steering framework across revenue, user experience, as well as trust/safety that ensures scalable, predictable revenue growth across both business models
  • Take accountability for forecasting accuracy and commercial reporting – partnering closely with FP&A and Analytics, while confidently challenging assumptions and models
  • Identify the underlying drivers of performance (e.g., funnel dynamics, supply/demand, pricing elasticity, dealer network effects, seasonality) and turn insights into action
  • Build a culture where everyone owns outcomes, not just activities

Requirements

  • 10+ years of relevant experience in business leadership, strategy, general management, consulting, marketplace, or high-growth environments (ideal mix: management consulting + startup/scale-up or equivalent “builder” track record)
  • Proven ownership of commercial outcomes (ideally P&L responsibility) and experience turning strategy into measurable execution
  • Demonstrated ability to take full ownership, make hard trade-offs, and deliver results in ambiguous environments
  • Experience working effectively with and leading cross-functional teams
  • Strong understanding of (or interest in) the German automotive market, including key trends shaping consumer behavior and dealer economics
  • Very strong analytical skills: ability to understand complex business dynamics, pressure-test forecasts, and make sound decisions under uncertainty
  • Fluent in German and English (written and spoken)

What we offer

  • Recharge with 28 days of paid time off
  • Stay mobile with a €50 monthly transportation/mobility allowance
  • Keep growing with a development budget and access to coaching
  • Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
  • Learn anytime, anywhere with our online and offline library
  • Get rewarded with an attractive base salary and participation in our annual incentive plans
  • Work from anywhere - up to 20 days per year from wherever you feel most productive
  • Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family
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