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The Business Intelligence Analyst plays a central role in supporting business intelligence across APM’s Customer Service Centre and individual business unit contact centres. The role involves working with complex datasets to develop reports, track performance, and improve customer experience—particularly in call centre environments.
Job Responsibility:
Design, develop, and maintain scalable, user-friendly reporting and analytics solutions aligned with business and customer requirements, incorporating best practice design and user experience principles
Analyse reporting requirements to ensure metrics capture impact across all customer touchpoints and operational areas
Identify gaps in existing reports and implement improvements to provide actionable insights
Collaborate with Team Leaders and Operational Management to align reporting with workforce optimisation and customer experience goals
Requirements:
Experience developing Business Intelligence reports and dashboards in Power BI and Excel using Power Query (M), DAX, VBA, and Excel formulas
Proficiency in SQL for data extraction, transformation, and consolidation across multiple complex datasets
Proven ability to develop robust data models and translate business requirements into actionable reporting solutions
Ability to translate insights into actionable recommendations that support strategic decisions and continuous improvement
Nice to have:
Exposure to Genesys or other multichannel contact centre and WFM platforms highly desirable
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