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Unilever Logo Unilever · Sales

Business Development Specialist Out of Home

Netherlands, Rotterdam 58000.00 - 73000.00 EUR / Year · Job Posted March 02, 2026
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Job Description

This role exists to drive commercial growth and strategic execution across Unilever’s Out of Home (OOH) business. You will turn insight into commercial innovation, accelerate sustainable category growth and ensure operational excellence that enables our brands to thrive across multiple OOH channels. As part of a highly collaborative team, you will help shape how our brands show up across HoReCa, leisure, catering, sport, on‑the‑go and non‑food retail - delivering impact that matters for customers, consumers, and the Unilever business.

Job Responsibility

  • Identify and prioritise new commercial opportunities within OOH for the Foods and Lipton categories
  • Develop data‑driven growth strategies for key segments, channels and customer groups
  • Shape, test and scale commercial pilot concepts, including building new route‑to‑market models
  • Build strong business cases and recommendations for senior stakeholders
  • Co‑lead and structure strategic cross‑functional processes such as Integrated Business Planning (IBP)
  • Create compelling customer presentations and internal trade stories that support decision‑making
  • Lead impactful business projects, including OOH fairs, events and major commercial activations
  • Implement commercial tools, structures and ways of working that strengthen field team effectiveness
  • Translate marketing, channel and category strategies into clear activation plans for sales execution
  • Contribute to tracking and delivery of commercial targets across the OOH business
  • Act as a strategic connector between Field, Key Accounts, Channel Marketing, Category and Marketing
  • (Optional, based on profile) Manage a small but strategic OOH customer portfolio or support KAMs with strategic themes

Requirements

  • Bachelor’s or Master’s degree, or equivalent working experience
  • Proven experience in stakeholder and project management
  • Strong strategic and conceptual thinking with the ability to convert insights into commercial growth
  • Experience in FMCG, Out of Home or a similar commercial environment (pre)
  • Strong analytical skills combined with creativity and commercial understanding
  • Demonstrated ownership mindset and ability to navigate complex stakeholder landscapes
  • Fluency in Dutch

Nice to have

  • Experience in category management, trade marketing or channel development
  • Experience in customer‑facing roles (Field Sales, KAM, consultancy)
  • Experience in commercial transformation or process optimisation

What we offer

  • Attractive total remuneration package: excellent company pension, bonus, share scheme
  • Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever
  • Plenty of company-paid holidays to further ensure your work-life balance is maintained
  • We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy
  • Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products
  • Informal culture and being the first one trying our new products
  • My Fitness Plan (deduction on your Fitness Subscription)
  • Home working allowance
  • Company laptop and mobile phone
  • Green Mobility Policy
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