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The Business Development Representative (BDR) is responsible for generating qualified sales pipeline by proactively engaging target accounts through outbound calling and email. This role focuses on identifying prospects, qualifying opportunities, and converting interest into Sales Qualified Leads (SQLs) for the sales team.
Job Responsibility:
Execute daily outbound prospecting activities to target accounts
Make 50 outbound calls per day to decision-makers and influencers
Send 30 personalized outbound emails per day
Research and identify qualified prospects within assigned accounts
Qualify prospects based on agreed criteria (ICP, need, authority, timing)
Schedule discovery meetings and hand off Sales Qualified Leads (SQLs) to Account Executives
Consistently generate 8 SQLs per month
Accurately log all activities, notes, and outcomes in CRM
Collaborate with Sales and Marketing to refine messaging and targeting
Continuously improve outreach effectiveness through testing and feedback
Requirements:
1+ years of experience in sales development, inside sales, or outbound prospecting
Strong phone presence and written communication skills
Comfortable with high-volume outbound activity
Ability to handle objections and conduct effective qualification conversations
Organized, disciplined, and metrics-driven
Experience using CRM and sales engagement tools preferred