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Business Development Representative

United Kingdom, London · Job Posted February 18, 2026
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Job Description

We are looking for a Business Development Representative reporting to our Commercial Lead to join our UK GTM and sales team. You will adopt a product led motion to manage the sales cycle from nurturing leads, to upselling and closing whilst being truly clinician obsessed. This role requires a proactive mindset, excellent communication skills, and the ability to thrive in a high-growth startup environment. You will become an expert in engaging healthcare stakeholders, driving new opportunities, and contributing directly to the sales pipeline.

Job Responsibility

  • Manage the early sales lifecycle from lead generation, to nailing demos and uncovering opportunities within our existing product usage
  • Adopt a product led sales motion focusing on nurturing and cultivation of bottom up leads
  • Identify upsell opportunities learning towards larger clinic groups and health systems with outbound and succinct follow-up
  • Support and contribute to our UK Sales playbook, what works and what doesn’t in your market to help achieve a winning formula
  • Collaborate with a broader sales team (US, Aus) in exchanging key learnings, ideas and information to improve ways of working and sales performance
  • Where relevant, represent Heidi across various online and offline channels (demos, conferences, networking events, etc.)
  • Tailor our value proposition to align with the strategic goals of prospect with solution selling approach, attending networking events to drive business development opportunities
  • Maintain a pipeline of target accounts and leads, tracking activity to ensure meeting and exceeding sales targets, with regular reporting to the Leadership team and other cross-functional teams
  • Develop a deep understanding of our product, the competitive landscape, and the medical industry
  • Build an understanding of complex organisational structures in health, processes who the key decision makers are and how to navigate key stakeholders

Requirements

  • Proven track record in B2B/B2C sales with experience in hyper growth SaaS
  • Experience in product led sales motions and building playbooks is desirable
  • High performing individual contributor whose superpower is cultivating and nurturing leads
  • Customer obsessed, building amazing relationships with clinicians, clinics, health systems, hospitals, specialists through to close
  • Experience building sales pipeline using data to support and CRM software eg. Hubspot
  • Highly personable, problem solver with empathy and a solution based approach to selling
  • Self-starter, highly motivated, competitive, driven by hitting numbers and developing deep relationships with commercial sales acumen
  • Ability to work autonomously with high levels of accountability to meet customer needs and sales targets
  • Someone who is compassionate, has a great sense of humour, a zest for life, is keen to accelerate their career in sales and have fun
  • Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships

What we offer

  • Unmatched impact
  • Real product momentum
  • Equity from day one
  • Work alongside world-class talent
  • Growth and balance
  • Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge

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