Business Development Representative Job at Heidi (London)

Business Development Representative

Heidi

Location:
United Kingdom , London

Category:
Sales

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a Business Development Representative reporting to our Commercial Lead to join our UK GTM and sales team. You will adopt a product led motion to manage the sales cycle from nurturing leads, to upselling and closing whilst being truly clinician obsessed. This role requires a proactive mindset, excellent communication skills, and the ability to thrive in a high-growth startup environment. You will become an expert in engaging healthcare stakeholders, driving new opportunities, and contributing directly to the sales pipeline.

Job Responsibility:

Manage the early sales lifecycle from lead generation, to nailing demos and uncovering opportunities within our existing product usage
Adopt a product led sales motion focusing on nurturing and cultivation of bottom up leads
Identify upsell opportunities learning towards larger clinic groups and health systems with outbound and succinct follow-up
Support and contribute to our UK Sales playbook, what works and what doesn’t in your market to help achieve a winning formula
Collaborate with a broader sales team (US, Aus) in exchanging key learnings, ideas and information to improve ways of working and sales performance
Where relevant, represent Heidi across various online and offline channels (demos, conferences, networking events, etc.)
Tailor our value proposition to align with the strategic goals of prospect with solution selling approach, attending networking events to drive business development opportunities
Maintain a pipeline of target accounts and leads, tracking activity to ensure meeting and exceeding sales targets, with regular reporting to the Leadership team and other cross-functional teams
Develop a deep understanding of our product, the competitive landscape, and the medical industry
Build an understanding of complex organisational structures in health, processes who the key decision makers are and how to navigate key stakeholders

Requirements:

Proven track record in B2B/B2C sales with experience in hyper growth SaaS
Experience in product led sales motions and building playbooks is desirable
High performing individual contributor whose superpower is cultivating and nurturing leads
Customer obsessed, building amazing relationships with clinicians, clinics, health systems, hospitals, specialists through to close
Experience building sales pipeline using data to support and CRM software eg. Hubspot
Highly personable, problem solver with empathy and a solution based approach to selling
Self-starter, highly motivated, competitive, driven by hitting numbers and developing deep relationships with commercial sales acumen
Ability to work autonomously with high levels of accountability to meet customer needs and sales targets
Someone who is compassionate, has a great sense of humour, a zest for life, is keen to accelerate their career in sales and have fun
Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships

What we offer:

Unmatched impact
Real product momentum
Equity from day one
Work alongside world-class talent
Growth and balance
Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

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