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The Business Development Manager (Great Lakes Region) is responsible for driving B2B sales growth and expanding market share by developing strategic relationships with travel agents within an assigned territory. This role involves executing territory management plans, delivering training and marketing support, and promoting brand initiatives through in-person and virtual engagement. The Business Development Manager will work closely with the Sales leadership team, Strategic Partner Division, and Marketing to ensure alignment with corporate objectives and maximize agency performance.
Job Responsibility:
Design and implement strategies for territory management and business development
Make assigned sales calls per week to travel agency accounts
Conduct sales blitzes to support specific company initiatives
Foster long-term relationships with travel agents to drive sales growth
Maintain frequent contact with RVP/VP North America to ensure territory needs are met
Collaborate with the Strategic Partner Division to manage shared accounts
Conduct training sessions and webinars to educate travel agents on Carnival Cruise Line offerings, promotions, and booking processes
Develop and deliver engaging training materials, including presentations, videos, and interactive content
Organize ship inspections, trade shows, pier side overnights, and seminars at sea
Enhance promotional effectiveness and develop marketing strategies
Provide travel agents with promotional materials and make recommendations to improve agency marketing efforts
Maintain accurate and detailed agency database through Oracle Sales Cloud or current CRM
Complete required reporting of activities and track budgeted tools
Manage territory budget and co-op marketing needs in alignment with corporate guidelines
Requirements:
Bachelor's degree in Business, Marketing, or a related field
5+ years of proven experience in sales and marketing, preferably within the travel or hospitality industry
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Excellent communication and presentation skills
Strong understanding of travel agent distribution channel
Self-motivated, proactive, and results oriented
Travel: 25-50% with non-shipboard travel likely
What we offer:
Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion
Vacation Time – All full-time employees at the manager and below level start with 14 days/year
director and above level start with 19 days/year
Sick Time – All full-time employees receive 80 hours of sick time each year
Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement