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As part of our next phase of growth, British Cycling is focusing its commercial operations on accelerating investment and innovation. This will unlock the full potential of our assets from world-class events like the Lloyds Tour of Britain to new urban formats, including BMX Freestyle, and pioneering social impact initiatives that tackle inequalities nationwide. And, in 2027, British Cycling will deliver one of the biggest sporting events on the planet when the UK hosts the Grand Départ of both the Tour De France and the Tour De France Femme, Avec Zwift. We’re now seeking a Business Development Manager to identify and secure new commercial partnerships.
Job Responsibility:
Identify, approach and secure high-value partnerships across key sectors, generating revenue to achieve British Cycling’s commercial targets
Develop and maintain a strong sales pipeline, achieving agreed KPIs in relation to client meetings, proposals and pipeline management, ensuring a data-led, strategic approach to partnership sales
Work collaboratively to create compelling propositions, proposals and presentations tailored to specific brand objectives
Support negotiation and contracting with prospective and existing partners
Build and maintain long-term relationships with brands, agencies and key stakeholders
Provide regular reporting and forecasts to the Head of Business Development and wider senior team in relation to commercial performance
Maintain and develop an understanding of the wider sporting and sponsorship landscape
Collaborate closely with internal teams, including a close relationship with Marketing and Product Development
Represent British Cycling at key industry events, elevating our presence and influence
Support the Head of Business Development to shape British Cycling’s commercial strategy and identify emerging opportunities for growth
Requirements:
Experience in sponsorship or commercial sales within sport, entertainment, or related industries
Strong understanding of marketing and partnerships
Strong relationship-building and negotiation skills
Experience developing creative solutions including best-in-class proposals and materials
Commercial creativity – an ability to spot opportunities others might miss
Understanding of the evolving global sports and entertainment landscape. Ability to take innovation from other sports / brands and adapt it to the British Cycling proposition
Independent, driven, and comfortable working at pace with ambition and accountability
Interpersonal and networking skills, comfortable dealing at senior level
Excellent presentation skills, with a strong ability to communicate effectively in both written and verbal formats
Experience working with a CRM system, maintaining a database of contacts to inform a data-led sales approach
Consistent attention to detail, with strong organisational and time management skills and an ability to deliver against tight deadlines