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Compass Associates Logo Compass Associates · Sales

Business Development Manager

United Kingdom, London Employment contract 40000.00 - 50000.00 GBP / Year · Job Posted June 16, 2026
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Job Description

We are working in partnership with an established elderly care provider to appoint a Business Development Manager for one of its care homes in North West London, supporting occupancy growth through proactive business development and community engagement.

Job Responsibility

  • Build and maintain relationships with hospitals, discharge teams, healthcare professionals, local authorities and community organisations
  • Identify and develop new referral pathways to generate consistent enquiry volumes
  • Represent the care home at networking events and within the local community to strengthen brand awareness
  • Drive occupancy levels through proactive business development activity
  • Focus on increasing private-pay admissions while supporting all suitable enquiries through to conversion
  • Maintain a healthy admissions pipeline through regular follow-up and relationship management
  • Conduct tours of the care home for prospective residents and their families
  • Confidently discuss fees, care packages and the admissions process
  • Guide prospective residents through the sales journey from initial enquiry through to move-in
  • Maintain accurate CRM records and enquiry tracking
  • Monitor occupancy performance and admissions activity through dashboards and reporting
  • Work collaboratively with operational leadership to deliver commercial objectives

Requirements

  • Proven experience in business development, sales or relationship management
  • Excellent communication and interpersonal skills with the ability to engage a wide variety of stakeholders
  • Demonstrable success generating referrals and developing new business opportunities independently
  • Strong commercial awareness and target-driven mindset
  • Confident discussing fees and guiding prospective residents through the admissions process
  • Experience managing CRM systems and maintaining structured sales pipelines
  • Highly organised with the ability to work autonomously while collaborating with operational teams
  • Comfortable representing the organisation within the local community and at networking events

Nice to have

  • Previous experience within the care home sector
  • Background in healthcare, hospitality or relationship-led sales environments
  • Experience driving occupancy growth or increasing private-pay admissions

What we offer

  • £40,000–£50,000 basic salary
  • Commission of approximately £300 per permanent admission
  • Respite admissions eligible for commission when converted into permanent placements
  • Additional £1,000 monthly bonus when the home reaches full occupancy
  • Opportunity to make a significant commercial impact within a growing organisation
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