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We have an exciting new opportunity for a Business Development Manager to join the Leeds team. Reporting to the Business Manager, the Business Development Manager will lead on business growth across a portfolio of media & digital agencies and their clients, direct clients and creative agencies. Your focus will be on developing strategic customer partnerships through business intelligence, idea generation, creative portfolio pitching, negotiating trading deals and campaign delivery, maximising revenue and share into ITV and enhancing our reputation in the market. As a team, you will be focused on delivering big ideas as well as developing new revenue streams across emerging platforms.
Job Responsibility
Inputting into the Business Plan and taking joint responsibility for implementing it
Delivering revenue growth and reputation within the team and area on a defined set of agencies/clients
Building strategic senior customer relationships, focussed on driving incremental revenue and problem-solving to turnaround revenue decline/issues
Communicating key opportunities and issues to the Business Manager as they arise
Representing and selling all of ITV’s commercial assets across airtime and multiplatform
Responsible for growing incremental revenue and enhancing ITV’s reputation in the market
Working closely with agencies and clients (direct and via agency) focusing and selling how ITV can help them to achieve their business goals
Communicate and implement best practice and consistent messages/behaviours across all offices to drive consistent delivery
Strong peer group relationships with other Business Development Managers in team and across the business as well as with Group Managers across Partnerships, Trading and Activation
Have a broad knowledge of what ITV can offer across all its touch points with the audience and how to create effective communications through ideas
Develop strong strategic customer relationships with key influencers in media agencies (senior management, planners, data, digital, buyers), creative agencies and priority clients within agency
Build pipelines of new business among new/lapsed advertisers through targeting other media and being aware of opportunities within the geographic area
Promote ITV as a media partner of choice for non-traditional, cross-media advertising campaigns
Forecasting performance and accurate reporting/regular comms and updates
Integrate all platform and portfolio revenue opportunities into potential approaches where possible
Requirements
A knowledge of the TV trading market and other media
Strong insight into understanding agency and client motivations/challenges/opportunities
Strong negotiator with a proven track record
Experience of creating and delivering annual business plans to deliver incremental revenue from agency accounts and priority clients
Ability to brief, develop and deliver bespoke, creative, cross-media communication propositions to address specific client needs
Commercial awareness in delivering revenue and successfully hitting targets
Nice to have
Ability to build strong relationships with customers as well as motivate and galvanise the Business Development Executive
Highly creative and innovative approach to business – tenacious and good at problem-solving as well as thinking laterally
Creative and commercial approach – able to bring fresh thinking and ideas to the table
Entrepreneurial spirit to seize opportunities
Good analytical reporting and attention to detail
Confidence to challenge the norm, not be risk averse and break new ground
Strong communication skills and presentation skills
What we offer
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life