Business Development Manager Job at AMD (Belfast)

Job Description

We are seeking a Partner Business Development & Enablement Lead to drive building production-ready partner solutions and converting them into measurable demand. This role will support & track partner business planning, technical enablement and validation for Adaptive and x86 (including Physical AI Enablement partners). The role will also lead Adaptive go-to-market and MDF programs in close collaboration with ecosystem governance, program sponsors, product and vertical marketing, and sales. The ideal candidate blends deep ecosystem experience (FPGAs/adaptive SoCs and embedded x86) with programmatic rigor, cross-functional leadership, and a bias for measurable outcomes. This is a full-time position with an immediate start, requiring some travel to support events.

Job Responsibility

Partner Business Planning and Portfolio Development
Assist top partners in business planning, aligned to AECG (Adaptive and Embedded Computer Group) strategic priorities, target verticals, and regional goals
Maintain partner solution roadmaps and track tier-based commitments (Premier/Elite/Select) with AMD program sponsors
Help translate partner strengths into validated offerings
identify gaps in coverage by vertical/region and support recruiting or elevating partners to close strategic gaps
Demand Creation and Co-sell Acceleration
Help convert validated solutions into pipeline via targeted campaigns and programs, for Adaptive, x86, and Physical AI solutions
coordinate webinars, air cover, and enablement activities
Build co-sell kits per vertical (messaging, objection handling, competitive guidance), demo scripts, PoC program materials, and localized content to activate field and partner sellers
Support operational processes for deal registration, rules of engagement, joint account planning
track cycle times and co-sell SLA adherence
MDF Strategy, Governance, and ROI
Co-own Adaptive ODM MDF planning, approvals, and claims with ecosystem governance
apply scorecard and performance gates
Define and collect proof-of-performance, measurement plans, and post-activity reviews
recommend MDF reallocation based on ROI, pipeline influence, strategic alignment, and compliance to brand/terminology and legal requirements
Program Operations and Interfaces
Partner closely with program sponsors to bring validation and campaign results into QBRs and semi-annual strategy refreshes
ensure partner priorities inform enablement roadmaps and GTM plays
Support intake, prioritization, and cross-functional timelines
manage legal/brand reviews, localization, launch readiness, and executive readouts across internal and partner stakeholders
Measurement and Reporting
Build monthly and quarterly dashboards across enablement and GTM: validated solutions by tier/vertical, time-to-validation, interoperability/safety/security pass rates, BIOS/OS compliance, EA-to-GA ramp, and enablement adoption
Track Physical AI Enablement metrics: number of validated inference solutions, throughput/latency, power-performance efficiency, deployment guide completeness
Report demand and co-sell KPIs: partner-attached pipeline and revenue (sourced/influenced), win rates, ASP uplift, velocity, event-to-pipeline conversion, MDF utilization/ROI, deal reg cycle time, and co-sell SLA adherence
Provide inputs to ecosystem scorecards
recommend corrective actions and incentive alignment to improve partner performance

Requirements

5 years in partner business development, solutions/partner marketing, technical program management, or product management within semiconductors or embedded systems
Ability to translate technical concepts (RTL/HLS flows, AI pipelines, boards/SOMs, middleware/OS stacks, security/functional safety) into clear value propositions and market-ready solution narratives
Exposure to GTM programs and MDF processes (co-branded content, launches, events, demand generation, pipeline analytics, ROI tracking) is a plus
Strong organizational and project coordination skills
comfortable working across product marketing, field/channel, PR/AR, legal/brand, and partner management
interest in early-access programs
Excellent written and verbal communication
adept at partner-facing communications and executive briefings
Tools: familiarity with CRM/PRM, marketing automation, project/collaboration platforms, content management, and analytics/reporting
strong spreadsheet and dashboard skills
Bachelor’s degree in engineering, computer science, marketing, or a related field (or equivalent experience). MBA is a plus