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Business Development Manager

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AMD

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Location:
United Kingdom , Belfast

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

We are seeking a Partner Business Development & Enablement Lead to drive building production-ready partner solutions and converting them into measurable demand. This role will support & track partner business planning, technical enablement and validation for Adaptive and x86 (including Physical AI Enablement partners). The role will also lead Adaptive go-to-market and MDF programs in close collaboration with ecosystem governance, program sponsors, product and vertical marketing, and sales. The ideal candidate blends deep ecosystem experience (FPGAs/adaptive SoCs and embedded x86) with programmatic rigor, cross-functional leadership, and a bias for measurable outcomes. This is a full-time position with an immediate start, requiring some travel to support events.

Job Responsibility:

  • Partner Business Planning and Portfolio Development
  • Assist top partners in business planning, aligned to AECG (Adaptive and Embedded Computer Group) strategic priorities, target verticals, and regional goals
  • Maintain partner solution roadmaps and track tier-based commitments (Premier/Elite/Select) with AMD program sponsors
  • Help translate partner strengths into validated offerings
  • identify gaps in coverage by vertical/region and support recruiting or elevating partners to close strategic gaps
  • Demand Creation and Co-sell Acceleration
  • Help convert validated solutions into pipeline via targeted campaigns and programs, for Adaptive, x86, and Physical AI solutions
  • coordinate webinars, air cover, and enablement activities
  • Build co-sell kits per vertical (messaging, objection handling, competitive guidance), demo scripts, PoC program materials, and localized content to activate field and partner sellers
  • Support operational processes for deal registration, rules of engagement, joint account planning
  • track cycle times and co-sell SLA adherence
  • MDF Strategy, Governance, and ROI
  • Co-own Adaptive ODM MDF planning, approvals, and claims with ecosystem governance
  • apply scorecard and performance gates
  • Define and collect proof-of-performance, measurement plans, and post-activity reviews
  • recommend MDF reallocation based on ROI, pipeline influence, strategic alignment, and compliance to brand/terminology and legal requirements
  • Program Operations and Interfaces
  • Partner closely with program sponsors to bring validation and campaign results into QBRs and semi-annual strategy refreshes
  • ensure partner priorities inform enablement roadmaps and GTM plays
  • Support intake, prioritization, and cross-functional timelines
  • manage legal/brand reviews, localization, launch readiness, and executive readouts across internal and partner stakeholders
  • Measurement and Reporting
  • Build monthly and quarterly dashboards across enablement and GTM: validated solutions by tier/vertical, time-to-validation, interoperability/safety/security pass rates, BIOS/OS compliance, EA-to-GA ramp, and enablement adoption
  • Track Physical AI Enablement metrics: number of validated inference solutions, throughput/latency, power-performance efficiency, deployment guide completeness
  • Report demand and co-sell KPIs: partner-attached pipeline and revenue (sourced/influenced), win rates, ASP uplift, velocity, event-to-pipeline conversion, MDF utilization/ROI, deal reg cycle time, and co-sell SLA adherence
  • Provide inputs to ecosystem scorecards
  • recommend corrective actions and incentive alignment to improve partner performance

Requirements:

  • 5 years in partner business development, solutions/partner marketing, technical program management, or product management within semiconductors or embedded systems
  • Ability to translate technical concepts (RTL/HLS flows, AI pipelines, boards/SOMs, middleware/OS stacks, security/functional safety) into clear value propositions and market-ready solution narratives
  • Exposure to GTM programs and MDF processes (co-branded content, launches, events, demand generation, pipeline analytics, ROI tracking) is a plus
  • Strong organizational and project coordination skills
  • comfortable working across product marketing, field/channel, PR/AR, legal/brand, and partner management
  • interest in early-access programs
  • Excellent written and verbal communication
  • adept at partner-facing communications and executive briefings
  • Tools: familiarity with CRM/PRM, marketing automation, project/collaboration platforms, content management, and analytics/reporting
  • strong spreadsheet and dashboard skills
  • Bachelor’s degree in engineering, computer science, marketing, or a related field (or equivalent experience). MBA is a plus

Nice to have:

  • Exposure to GTM programs and MDF processes (co-branded content, launches, events, demand generation, pipeline analytics, ROI tracking)
  • MBA

Additional Information:

Job Posted:
March 22, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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