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Business Development Manager

sofitel.accor.com Logo

SOFITEL

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Location:
Australia , Brisbane

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

We are seeking a commercially driven and results-oriented Business Development Manager to join Sofitel Brisbane Central, focused on driving revenue growth across MICE, Corporate, Sporting, and associated business events, with a strong emphasis on the conference and association markets. Reporting to the Assistant Director of Sales (and Director of Sales & Marketing), you will identify and convert new business opportunities, strengthen strategic partnerships, and position the hotel as a preferred destination for premium events, corporate travel, and group business. You will manage and grow key accounts, maximise yield, and deliver sustainable revenue growth in line with budgeted targets.

Job Responsibility:

  • Drive revenue growth across MICE, Corporate, Sporting, and associated business events, with a strong emphasis on the conference and association markets
  • Identify and convert new business opportunities, strengthen strategic partnerships, and position the hotel as a preferred destination for premium events, corporate travel, and group business
  • Manage and grow key accounts, maximise yield, and deliver sustainable revenue growth in line with budgeted targets
  • Proactively prospect through telemarketing, networking, sales calls, and client engagement, securing a minimum of 10 appointments per week
  • Undertake sales trips and industry representation as required
  • Prepare proposals, RFP responses, and commercial agreements, negotiate rates within approved structures, and maximise account value through cross-selling and upselling
  • Represent Sofitel at trade shows, corporate forums, and sporting events to enhance brand visibility and drive new business
  • Collaborate with Revenue, Marketing, and Operations to ensure seamless handovers, exceptional client experiences, and optimal commercial outcomes
  • Mentor Sales Executives and Coordinators, build capability, and drive consistent performance
  • Maintain accurate CRM records, monitor competitor activity, and contribute to the annual Sales & Marketing Plan and Business Plan

Requirements:

  • Proven experience in conference, MICE, and event sales, preferably within luxury or high-end hospitality
  • Demonstrated success in sales, with a strong track record of generating leads and securing new business
  • Minimum of three years relevant and recent sales experience in the hospitality industry
  • Bachelor’s degree in Event Management, Hospitality, or a related field
  • Proficiency in CRM and event management software/tools
  • Strong customer service focus, with experience in luxury or premium service environments
  • Highly motivated, results-driven, and able to work independently and remotely
  • Exceptional interpersonal, negotiation, and communication skills
  • Outstanding personal presentation, professionalism, and style
  • Committed to ongoing professional development within the Sofitel brand
  • Flexible and willing to travel frequently across Australia to meet client and business needs
  • Reliable, responsible, and capable of delivering tasks efficiently and accurately while maintaining attention to detail
What we offer:
  • Global accommodation and dining discounts for you, your family and friends
  • Complimentary hotel stay package to celebrate your work anniversary
  • Secure parking in the centre of Brisbane for only $10 per day
  • Direct access to Central train station
  • Complimentary meals in the ambassador dining room
  • Laundered uniforms and dry cleaning of duty attire
  • Access to wellbeing programs and learning platforms
  • Leadership development pathways
  • Global mobility opportunities
  • Industry-leading training programs

Additional Information:

Job Posted:
February 19, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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