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Unilever Logo Unilever · Sales

Business Development Manager West Region

Poland, Poznań · Job Posted February 14, 2026
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Job Description

This role exists to ensure perfect in‑store execution and drive competitive growth across the West region. You will lead a large field team, expand store coverage, and turn data into actions so our brands win at shelf every day.

Job Responsibility

  • Lead the sales execution strategy in the West region across Modern Trade and Traditional/Proxy channels for all Unilever divisions (FOOD/BPC/HC/IC)
  • Manage, inspire, and develop a field team of 100+ people, building daily execution excellence
  • Expand store coverage by recruiting new stores, improving routes, and increasing distribution efficiency
  • Partner with CDM, CCD, Catman, and Trade Marketing teams to develop in‑store solutions that increase brand penetration
  • Lead the deployment and adoption of the Perfect Store program and ensure compliance
  • Use data, technology, and reporting tools to track performance, identify gaps, and drive improvement
  • Own budget management, securing effective ROI on trade and execution investments
  • Build simple and efficient communication flows across the Executive Sales & Distribution team
  • Support Key Account teams for Regional Local Chains (RLCH) on plans, trade terms, and execution, including select top‑to‑top meetings
  • Improve reporting systems and sales tools to support daily field operations

Requirements

  • 2+ years leading field sales teams with significant people-management responsibility (4+ direct reports, 10+ total team members minimum)
  • Proven leadership, coaching, and capability-building experience in FMCG
  • Strong stakeholder management with internal teams and external trade partners
  • Experience in Traditional Trade and direct experience working with Regional Local Chains (RLCH) as a must
  • Advanced Microsoft Excel and strong presentation skills
  • Highly data-driven, able to work with execution KPIs, ROI, cost optimization, and basic P&L understanding

Nice to have

  • Experience in channel development or customer management for Regional Local Chains
  • Previous work with Perfect Store or similar execution frameworks
  • Ability to work with analytics/technology tools supporting field execution
  • English language skills — nice to have

What we offer

  • Competitive annual bonus
  • Company car
  • Participation in the company share program
  • Private pension plan
  • Private medical care (Medicover)
  • Private life insurance (Unum)
  • Sports and wellness package (Benefit Systems)
  • Two additional vacation days
  • Access to the Unilever employee shop
  • Access to Legimi (e‑book platform)
  • Psychological support via the EAP platform
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