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ClassPass is on a mission to make self-care more accessible—and we partner with like-minded brands to help us do just that. As our Business Development Manager, Brand Partnerships, you'll identify and secure strategic partners who can offer ClassPass trials to their customers, helping us reach new audiences and drive growth through high-impact collaborations. This is a mid-level, inbound and outbound business development role for someone who's equal parts strategic thinker and persuasive closer that can unlock growth and rapid scale.
Job Responsibility:
Prospect, pitch, and close new brand partnerships across industries including retail, wellness, lifestyle, food and beverage, travel, and tech
Own the full sales cycle from outreach to negotiation to contract signature
Ideate custom partnership activations, working closely with Legal and Marketing counterparts to scope and execute
Analyze and report on performance by pulling data and presenting insights on direct campaign results including acquisition, CAC, and LTV, as well as indirect impact like brand awareness and consideration
Track performance metrics and forecast growth, building monthly projections, monitoring trends, and flagging opportunities or risks tied to acquisition and conversion goals
Represent ClassPass externally, building relationships with potential partners that lead to scalable growth
Requirements:
3–5 years of experience in sales, partnerships, or business development with brand, agency, or tech background preferred
Strong communication skills with the ability to confidently present to senior-level decision makers
Strategic and creative thinking that allows you to tailor partnership opportunities to meet both brand and business goals
Self-starter mindset who thrives in a fast-moving, target-driven environment
Experience using CRM tools like Salesforce to track outreach, opportunities, and results
Comfort pulling and analyzing data, with Tableau and Snowflake experience as a plus, using insights to influence strategy
Genuine passion for wellness, partnerships, and building relationships that last